Almost for a decade now, mobile apps have become a kingpin of innovation. With the growing market of smartphone devices, most of the organizations are adopting ways to incorporate mobile apps in their business flow, in order to enhance their market outreach.

For the development of mobile app, the organizations have to do detailed planning about various types of processes. Well, before going for app development, you have to decide upon the way in which you would like to create and deploy the app. During the preliminary research for the development of mobile app, you might have found couple of ways.

Most of the companies face a common challenge, such as, what should be built – native app or hybrid app? Which will be the best for the organization? The answers to the queries depend on the factors such as the following:

  • Speedy development of the app
  • Whether the organization opt for in-house development
  • Objective of building the app
  • Budget to develop the app
  • Features required in the app

For the better decision, let us take a look at the differences between hybrid and native app; along with some new innovations such as progressive app. Also, we will have a look at the pros and cons of the two, to help you understand which approach will be best suitable for your app idea.

Before proceeding with the explanation as to which approach would best suit your organization, we would like you to ponder over the consumer reactions to poor experience of mobile app.

Consumer Reaction

The user reactions about mobile app tell us about their engagement with a company when their experience is not so good. Now let us brief you about hybrid and native apps along with their pros and cons.

What is a Hybrid app?

A hybrid app is a program that is built using HTML 5, CSS and JavaScript and wrapped in native container. The native container loads maximum information on the page as soon as the user navigates the application. There are plenty of native web frameworks available, which can help you build a hybrid app.

The main features of a typical hybrid app are:

  • Faster app development
  • Simple and easy to maintain
  • Cross platform UI
  • Integrate with device file system
  • Less expensive app development and cost effective maintenance
  • Single code management for multiple mobile platforms

What is Native app?

A native app is a program that has been coded in a specific programming language, for devices having specific OS. For instance, Objective C is used for iOS or Java for Android Phones. These apps can take advantage of OS features and other software tools that are installed on that platform. They also have access to various phones functions such as camera, gallery, contact list etc. Mostly Native apps are compiled into machine code. These provisions help native apps perform the best in a mobile device.

The native development is easy and there are innumerous resources available, but it might not be understandable to everyone. Since the code has to be written specifically for each platform, it has to be rewritten for each one. Only the logic remains same but the language, APIs and the development process might be different. Sometimes, this process becomes quite long for complex applications.

The main features of a native app are:

  • High degree of reliability
  • Simple but Fast Performance and better user experience
  • Supports both online & offline transactions
  • Native features can best be exploited

Since these apps can be built only for a particular OS, a company or organization is required to make duplicate versions of the app, so that it can work on various other platforms. For example, the video games for mobile devices are mostly native mobile apps.

A fair comparison – Hybrid v/s Native App

Development Cost and Time
Hybrid apps take least amount of time to develop and are developed at a fairly cheaper price as compared to native app. Building a hybrid app means maintaining just one code whereas with native code you need an app developer for each platform. But this does not mean that native apps are bad because they have their own advantages.

User Experience
Native apps provide the best user experience because they are specifically designed for a single app store, with which one can get the best compatible apps. The screen size is taken care of and so the hardware capabilities. With Hybrid apps it is impossible to provide a good experience with just 1 application code for all platforms.

Paid or Free app
Since native apps have the best UI hence paid apps are usually advised to be developed as native apps whereas free apps can be developed as hybrid apps.

It’s Simply an Opinion:

Native and Hybrid Applications have their own pros and cons as we have already discussed in the post. The decision about the choice of app depends largely on the requirement of the organization. After heeding upon the requirement options, it is advisable to work with the app developers, who will be going to bring your ideas to life in an efficient manner.

It is better to outsource the app development rather than having a permanent in-house setup. Also, working with an outsourcing team could make your mobile app development feel like a natural transit. At Multidots, we can help you choose the right app for your idea.

If you would like to share your views on future of mobile app development, leave a response – we would love to chat with you.


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Author : Multidots
Multidots is an enterprise WordPress digital agency and one of the WordPress VIP partner agency. The companies in performance marketing, content marketing, and content publishing in North America, Asia and Europe trust Multidots’ globally distributed team for their complex and large scale WordPress implementation and multi-platform integration.



  • Avatar for Multidots

    Would be great if you could include Kony in the cross-platform tools list 🙂

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    Imporshop AeA

    Hello, I am beginner in this area so I would like to know if we have a framework that we can develop web Apps and mobile together?

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    John Alert

    I think you have missed Xamarin.

    Xamarin is a cross-platform development software which simplifies mobile application creation.

  • Avatar for Multidots

    I am about to begin App development so your article helps me a lot to understand which platform is helpful for us to develop an App.

  • Avatar for Multidots

    Thank you for sharing your article. This is very informative article to HTML5, hybrid and mobile apps development.
    Keep it up.

  • Avatar for Multidots

    Good content. I also think Hybrid app takes a minimum amount of time for their development and is developed at comparatively lesser prices as compared to the native app. Where else Native apps offer the best user experience

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    MohammedArbaz Shaikh

    Thank you for sharing article,this is very informative to hybrid and native apps development,

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    Sahid Singh

    A native application is mainly designed for an accurate programming code, and on the other side, the Hybrid application is used to mix up the different type of programming. Both are different, but there is only one similarity to use the function for both is same.

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    Allen Parker

    I have read the post and got a lot of information about the native and hybrid app development. When you are developing an app you must do a market research carefully that how much the app will affect the market. You must also develop the app by noticing its loading speed.

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    Jordn Paull

    I was knowing only about the Android app development that is done in the Android studio but you have given nice information so that I came to know about the native and hybrid app development.

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