Did you know that in 2010 57% of Americans had Googled themselves? How did we come up with such an intrepid statistic? From the Pew Research Center, which released an in-depth study to reveal how actively surfing U.S. adults use the internet. According to the somewhat predictable outcome of the Pew study – because let’s be honest, we’ve all Googled ourselves – online reputation monitoring is significantly increasing and was up more than 10% from 2006 and 2009.
So now that it has been confirmed that we all have self-admittedly huge online egos, the more ambiguous question is how to we increase our online presence. Setting up your own website is one of the most obvious ways to boost your internet existence, meaning that so long as your website has your name trawled all over it, a Google search of your name may result in the search actually identifying you and not just a dozen Facebook users which share your name!
So you’ve managed to get your website onto the worldwide computer network now you’ve got the even more arduous task of getting it on the top rankings on the major search engines, as everyone knows if a site is not on the first couple of pages of Google, it may as well not exist!
Exploiting the unique benefits of Multidots is a particularly savvy way to get your website seen, increase your online presence, and ultimately achieve the goals you want your website to achieve. PHP based Content Management Systems (CMS) are becoming increasingly popular open source systems, for the simple reason that they make it easier for any company or individual with a website to showcase their services to a global audience via the internet. Some of today’s most popular PHP-based content management systems include WordPress, Joomla, Drupal, Concrete5 and Mambo. Mulitdots are experts in these PHP based technologies and open source e-Commerce technologies. Being proficient in online marketing, social media, the internet, Multidots can significantly develop and enhance a site’s online presence, ultimately adding value to a business. Working on a range of industries and services, including telecommunications, recruitment, contents insurance, wind power and other alternative energies, and real estate, Multidots delivers solutions to a diverse range of clients. E-Commerce applications have been huge in augmenting businesses online presence in recent years, and proliferating such online penetration through e-commerce stores and tools is one of Multidot’s services.
Asides exploiting Mulidot’s unique custom solutions, another simple to way to increase your personal or business’s online presence is by getting high quality backlinks to your website. Link building is a strategy that is widely used by SEO companies to improve a website’s rankings on the search engines. Having reciprocal links on your website, whereby you link another site and they ‘return the favors’ by linking yours, will result in the search engines being given the impression that your site is popular and successful, thus increasing its page rank.
Quality content and blogs
Quality content that is enriched with relevant or ‘keywords’ will help make your website more search engine friendly and attract a higher volume of traffic. Whilst visitors of a site would be understandably put off reading text that is simply bombarded with keywords for SEO purposes, the keyword density is extremely important. Site owners must therefore ensure that the keywords are almost ‘subtlety’ used in accordance with the rest of the content on their site.
Blogs can help you attract a string of followers which will help you increase your own personal online presence or that of your business. Blogs can help you to reach your target audience and keep driving traffic to your site.
Make your site mobile
With the phenomenal growth of mobile internet, a huge proportion of browsing is done via smartphones, tablets and other mobile devices. In fact analysts predict that by 2013 there will be 1.7 billion mobile internet users. Given the prolific rise of mobile internet, there is an increasing urge to make websites mobile friendly.
There are several ways in which you can make your website more mobile-friendly. Installing a mobile plugin is one such way to make a site ‘friendlier’ to a mobile surfer. If you are using WordPress you can transform a site into a mobile-friendly version in less than a minute!
Creating smart navigation also helps a site become more mobile-friendly. Providing visitors will clear, thorough and distinct ways to navigate themselves around your site will mean users are less likely to abandon your site, particularly when they are using a small mobile device such as a smartphone.