Looking at today’s scenario, the global mobile space is becoming increasingly crowded with a variety of smart applications and innovative tools that are making their presence felt in ways more than one. Also, the expanding reach of social media applications & networking platforms like Twitter, Facebook, LinkedIn, etc. have brought about a paradigm shift in the ways businesses operate in the contemporary times. Most of their operations have been executed using smartphones and the mobile app. As a result mobile app development holds crucial importance to the businesses nowadays.

The integration of mobile applications and other allied platforms can complement the advantages that are being offered by various social platforms and can provide affordable means of addressing the requirements of the businesses and the mobile savvy generation of today.

Do you know??

In 2017, mobile devices account for 61.9% of Google’s paid-search clicks – up from 53% in 2016. Source: iProspect

Fast becoming standard for effective online interactions, the benefits of mobile application development are indeed many. Listing few of them below:

Key benefits of the mobile application development

1. Providing value to the customer

Businesses can reach out to the customers with the help of their mobile app. It becomes really easy to know about the interests of the customers by collecting information of their purchases. Offer rewards and delights for the customers on the app.

2. Easy organization of tasks and emails

With the help of mobile app of the company one can easily schedule tasks and organize emails in an easy manner. One can even store notes in the phone and set reminders to carry out tasks promptly. The email app allows you to send or receive the email messages over your phone.

3. Enhance cost effectiveness

Companies can send regular updates related to the offers and vivid discounts to the customers. This can reduce their cost of advertising on various other platforms, creating banners to showcase their products in the surrounding areas, etc.

4. Brand building

Mobile app can create a strong impact on the brand awareness. Developing a mobile app with the features that your customers will love to use can help you in building strong brand. One can make it stylish, informative or functional. Also, the frequency of the customers getting engaged with your app is a crucial factor in making customers inclined towards buying the product.

5. Finding places

The geo-positioning system when used with the mobile phones can help the customers in finding the location of your company or organization. Also, the apps can be useful in providing information about nearby places, restaurants and other useful commodity store. One can even get to know about the travel time to reach a particular destination from their source location.

6. Cultivating customer loyalty

Last reason why you should consider going for mobile app development for your own brand is customer loyalty. We all are aware about the immense amount of advertising surrounding us – billboards, flash signs, Facebook marketing, website banners, roadside banners etc. With all the noise outside, it becomes really difficult to maintain the lasting impact on the customers. Well, mobile apps can provide an extra edge to stay closer to the customers as they will be only a “fingertip” away at all times.

7. Create a marketing channel

Mobile apps can be useful in many ways as they can serve the purpose of providing various information, sending & receiving message, price of any commodity, booking forms, messengers, news feeds, user information and much more. Businesses can make use of mobile apps in sending push notifications; thereby doing a proper marketing about their products and services.


Mobile App Development has significantly improved the way people communicate and businesses operate in the world of today. Looking at the pace at which the mobile technology is evolving, it is likely that in the years to come, it will reach its peak.

If you want to share your thoughts about the benefits of the mobile app development, your views are most welcome in the comments below.

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Author : Multidots
Multidots is full service enterprise software development company with services revolving around consulting, enterprise-grade custom application development, custom mobile and cloud applications to automated and manual testing. We are proud to have served mid-sized to large enterprises including Fortune 500 Companies in our clientele.


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