Helping ABUV Media Boost Its ARR from $100K to $15 Million

The Challenge of Managing 50+ Information Portals While Maintaining the Growth Trajectory

When ABUV Media reached over 50 subdomains (microsites), the team found it challenging to manage such a high number of information portals. Curating and publishing content became time-consuming, distracting from the company’s key focus and reducing the productivity of ABUV Media’s core teams.

ABUV Media experienced additional challenges, including:

• The lack of a systematic approach to the coding of each project, combined with the multiple features required for each website, made managing the properties resource-draining; 
• SEO optimization was becoming increasingly complex as new experiments and approaches needed to be rolled out across multiple sites simultaneously. 
• The team felt overwhelmed by the need to keep up with the constantly changing technology landscape to continue providing a seamless user experience to the customers. 

This innovative startup had lost its agility and needed the support of an expert external technical team.

The agency ABUV Media initially hired lacked the ability to combine technical expertise with business savviness and, as a result, failed to provide the type of agile support that the company required.

That’s when Multidots took over.

Why ABUV Media Chose Multidots

In addition to its deep technical expertise, Multidots was selected due to its focus on the digital publishing business and, as such, its strong expertise in the field’s monetization models and content management demands. 

Furthermore, Multidots offered ABUV Media the competitive advantage of hiring a remote team that matched – and often exceeded – the expertise level of in-house technical teams of other publishers but for a lower cost.

Multidots became a long-term business partner, working alongside ABUV Media’s internal team and management on setting business goals and implementing technical projects that could support these short- and long-term goals.

How Multidots Tackled Helped ABUV Media Achieve 60-70% Margins on Multi-Million Yearly Revenue 

Optimizing the management of ABUV Media’s properties and making them agile to respond to evolving technological and consumer needs effectively were the primary responsibilities of the Multidots team.

• The first step was to set up a resilient development center, allowing Multidots’ remote team of engineers and project managers to work in sync with ABUV Media’s staff.
• Multidots designed a robust database architecture that enabled efficient site management based on WordPress VIP. Furthermore, Multidots implemented a systematic approach to the coding of each project, which significantly improved the efficiency of the roll-out of individual features required for each website. 
• Multidots used Agile methodology practices and tools like Basecamp to provide stakeholders at ABUV Media with timely project updates and a dynamic overview of cross-project progress. As part of this, Multidots also recommended business process reengineering and digital strategy changes.
• Multidots implemented multiple WordPress websites for ABUV Media across industries like finance and education. The implementation also included applying SEO best practices to ensure the properties’ consistent visibility in the top search results.
• Multidots ensured all properties’ optimization and strong performance across all screen sizes and types. 
• WordPress QA specialists at Multidots implemented tight security measures to protect websites from even the most advanced cyber threats, providing users an uninterrupted, secure experience.