Overview
Wonderwall.com is the one-stop destination for all kinds of entertainment and celeb news. They interview celebrities, highlight new talent, cover breaking news across the entertainment industry, and give the low-down on fashion, music, red carpet events, junkets, and more. They needed a solution which enhanced the efficiency of their news-editorial workflow. They also wanted a much better UI for media management.
The Multidots engineering team not only understood their problems but also their end objectives with their solutions. We approached the solutions in a holistic manner by creating a usability-focused backend interface that achieves a seamless workflow. We migrated the website to WordPress and their team is maximizing the potential of the Gutenberg editor to streamline publishing. We also integrated advanced media management capabilities, built with REACT JS that resulted in faster media management.
Challenges
- Wonderwall.com is one of Whalerock Industries’s key digital media properties and is more than a decade old.
- Wonderwall.com has approx. 1 million+ media and 74068 articles with 2.741 million visits from Nov – Jan 2020. The site has approximately 913,892 monthly visitors.
- It was built with Django. But the limitation of this framework meant the richer the content and media, the more difficult it was to edit all content and manage it optimally.
- They were looking for an advanced, capability-rich content management system.
- Their enterprise needs meant they were also looking for an enterprise-level hosting partner for better performance, security, and stability of the website.
- Migrating 1 million + media was their first priority. For better media management, their editorial team needed a more usability-centric interface.
Solutions
- We decided to leverage a far better CMS than Django; we migrated Wonderwall.com from Django to WordPress.
- A data-driven enterprise-class website needs a cutting-edge hosting platform; we migrated their hosting to WordPress VIP.
- Migrated almost 1 million+ media and 74068 articles using a command-line interface.
- We implemented Gutenberg, for an enhanced editing experience for media-rich pages and posts.
- We built a custom interface for WP Media using REACT JS for faster search and accelerated media management.
Results
- A much improved and advanced editorial workflow and content creation experience.
- Faster media management.
- Enhanced site speed with better security.