Drupal to WordPress Migration Services

Drupal is an open-source content management system (CMS) that facilitates the creation of complex websites and web applications.

Written in PHP, the platform is a good choice to manage web content and create personalized on-site experiences for high-traffic enterprise websites. But with a more cost-effective, flexible, and easy-to-use alternative like WordPress available, is Drupal the best choice?

Drupal 6 has reached its end of life. Drupal 7 will do so in November 2022. So if you’re weighing your options against the latest version i.e. Drupal 9, then read on to find out why moving Drupal to WordPress is likely a better bet.

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Why Migrate Drupal to WordPress?

WordPress and Drupal are similar in many ways. Both are open-source CMSs meant for easy content authoring. Both are versatile and extensible with thousands of modules, plugins, and themes. Both are backed by a strong community and provide freedom from vendor lock-in.

While WordPress isn’t perfect, Drupal is far from an ideal enterprise CMS. Here are the three key reasons why it makes sense to migrate your Drupal site to WordPress.


Drupal is highly customizable and has powerful content management features, but the platform is difficult to use and has a steep learning curve.

The backend is fairly intricate and you need an understanding of web development and other technical know-how to make the most of this platform.

The whole point of using a CMS is convenient and efficient content management. And Drupal doesn’t exactly provide the most user-friendly or intuitive content management experience that you’d expect.


While website setup and hosting cost about the same for Drupal and WordPress, the price of maintaining and upgrading your website can be substantially different down the line.

Drupal’s complexity means you’ll likely need to hire experts to keep your website in top shape, which is a large time and financial commitment. Plus, the Drupal community is smaller, so professional help is harder to come by and tends to be more expensive.

Also — time is money — and Drupal development typically takes longer which often means more time to market and lower agility.

Performance Issues

Speed is a pivotal Google ranking factor that impacts your site’s user experience and even conversions.

Drupal relies on a complex hook system to automatically load modules. This causes Drupal to use additional memory resources, negatively impacting performance. While Drupal’s built-in caching mitigates these memory and performance issues, it can also lead to strange bugs specific to Drupal websites.

Drupal performance optimization is a complex specialization in its own right. Drupal developers and agencies may spend days or even weeks investigating performance issues and fixing them.

How WordPress is Better than Drupal

WordPress not only tackles Drupal’s drawbacks effectively but also establishes itself as a reliable CMS for businesses big and small. Here are a few of the many benefits of converting Drupal to WordPress:

Greater Flexibility

Sure, Drupal offers a few advanced features such as support for multilingual out of the box, but with the right integrations and plugins, WordPress can do anything that Drupal can do, and do it better.

Choose from 58,000+ plugins and 8,000+ customizable themes to build and scale a truly unique branded website.

Ease of Use

WordPress is renowned for its user-friendly interface. The backend is designed with users of all levels in mind. Users with limited technical know-how can use WordPress to its full potential. Tech-savvy users can customize the platform in remarkable ways.

Creating and managing content is super intuitive and even non-coders can build and maintain the website relatively easily.

Enterprise Scalability

With the vast repository of plugins and integrations, WordPress makes it possible to extend your website’s capabilities with little-to-no custom development.

And as your enterprise grows, scaling up your website to accommodate the traffic growth and maintain peak performance is relatively easy too.

Reliable Security

Security is often cited as WordPress’s weakness owing to some past security exploits, but this perspective is skewed. In reality, WordPress tends to get hacked more simply because there are more WordPress sites on the internet.

Weak passwords, unreliable hosting, outdated plugins, etc. are what lead to successful breaches. If you follow all the security measures diligently, WordPress in itself is a secure CMS.

Hosting & Infrastructure

Optimized hosting and infrastructure are key to ensuring safe, scalable, and smooth running CMS in enterprise environments.

With WordPress, you have some great managed hosting solutions specifically optimized for WordPress that offer useful features like automated daily backups, multiple staging environments, Git integration, enhanced security, technical support, and much more.

Bigger Community

WordPress’s massive global developer community and ecosystem mean that it’s easy to find support for any issues that you run into.

WordPress also has comprehensive documentation, support forums, user groups, and so on — all run by an active and welcoming community.

More Cost-Effective

Both platforms are free and open-source, but all things considered, WordPress can be notably more budget-friendly than Drupal.

WordPress offers more “out of the box” solutions and thanks to its unparalleled popularity and usage, WordPress experts are easier to find and more affordable than Drupal experts. Plus, as your WordPress website grows in size, you can add more server power for an incremental cost.

SEO and Mobile-Friendly

WordPress is SEO and mobile-friendly (fully responsive) out of the box, and there are some great SEO plugins to help you reach and retain that top spot on Google.

Matt Cutts, the former head of the Google webspam team, has publicly stated that Google loves WordPress and that just using the platform takes care of 80-90% of optimization. So in terms of SEO, opting for WordPress is an investment into a future-proof platform.

Drupal vs. WordPress: By the Numbers

Launched as a basic blogging platform back in 2003, WordPress now powers over 40% of all websites and holds a whopping 64.9% of the CMS market share. Here are a few of the top enterprise-grade websites running on WordPress across several industry verticals.

  • Facebook
  • Microsoft
  • TechCrunch
  • Zillow
  • Salesforce
  • Toyota
  • PlayStation
  • Bloomberg
  • The New York Times
All WebsitesCMS Market

Though Drupal arrived on the scene a couple of years earlier than WordPress, it currently powers just over 2.2% of all websites and has a 4.6% share of the CMS market. So Drupal is nowhere close to WordPress in terms of sheer numbers, but it still powers notable websites like:

  • Cisco
  • Tesla
  • NBC
  • The Economist
  • Dallas Cowboys
  • NASA.gov

How WordPress Takes On
Drupal’s Advantages

It’s becoming clear how WordPress wins this head-to-head CMS battle in nearly every regard.

Drupal does have a few tricks up its sleeves — such as strong access controls, flexible taxonomies, core support for multilingual, and custom content types — but with its remarkable extensibility, WordPress isn’t exactly lacking in these aspects either.


Access Controls

WordPress single-site comes with five basic user roles, but Drupal has a built-in access control system with which you can create new roles with individual permissions.

That being said, all it takes is a free and reliable plugin like PublishPress Capabilities or Advanced Access Manager (AAM) to create your custom user roles and define access controls in WordPress.


Flexible Taxonomies

Drupal has a great built-in taxonomy system which makes it ideal for managing lots of complex content.

While the default WordPress install sets you up with two types of taxonomies — categories and tags — you’re by no means limited to them. You can easily create custom taxonomies with the help of a plugin like Custom Post Type UI or Pods, or manually with a little bit of code.


Core Support For Multilingual

In Drupal 8, the multilingual capability is built into the core, whereas WordPress users must turn to third-party plugins.

That may not be ideal, but there are several enterprise-ready plugins like WPML and MultilingualPress to effectively achieve multilingual functionality and content localization. You can have a scalable WordPress framework where you can launch a copy of your website in a new country or language in a matter of hours.


Custom Content Types

By default, WordPress provides you with a handful of built-in content types, such as pages and posts.

But if you need more custom content types (say, “books” or “whitepapers”), you can effortlessly create them by installing the same plugins mentioned above for creating custom taxonomies.

What You Should Consider
Before the Migration

Here are a few considerations you must keep in mind before you migrate:

  • Choose a reputed hosting that meets your needs.
  • Take a complete backup of your website.
  • Make a list of your current URLs and content.

Our CMS Migration Approach

We have a well-defined process to ensure you successfully migrate Drupal to WordPress.

  1. Consulting
    Our team of experts will understand and evaluate your goals, along with the challenges you face with your current Drupal setup. We’ll help you make sense of the how and why to migrate Drupal to WordPress.
  2. Planning
    Once we understand your website migration requirements, we will prepare a detailed migration plan that considers your existing website features, content, objectives, budget, and timeline.
  3. Initiation
    We will work with you to perfect the plan of action. Once you’re happy with the plan, we will do a complete backup of your data before starting with the transition from Drupal to WordPress.
  4. Delivery
    We pride ourselves as migration experts and with rigorous testing, we ensure your new WordPress website meets all your expectations and all content is correctly migrated.
  5. Support
    Successful Drupal to WordPress migration doesn’t end our partnership. We will take responsibility for your website maintenance, ensuring your new WordPress website continues to achieve performance benchmarks and runs smoothly.

Why Choose Multidots as Your Drupal to WordPress Migration Agency?

Our experts have a proven track record of successful content migration from Drupal to WordPress. Here’s what you’ll get when you choose us as your Drupal to WordPress migration company.

Work with Experienced Specialists

Our team is seasoned in WordPress migration services, so you can rest assured that your Drupal website is switched seamlessly to WordPress.

Reliable Approach

Our approach is thorough and battle-tested. We take care of every minute detail to achieve the exact results that you expect.

Tailor-Made Service

Every business is different, and thus, so is every migration. We understand and cater to your unique requirements to ensure your business remains on track after the migration is complete.

Maintain Website Continuity

We have a zero-downtime approach. Your website continues to function at full performance as we move your data in the backend (on our own servers) from Drupal to WordPress.

Data Security

Your data security is our top priority. Through our strict security protocols, we ensure all your content and data are secure during the migration process.

Hassle-Free Migration

Your Drupal migration process becomes stress-free as we handle everything while following an agile methodology to always keep you in the loop.

Core SEO Focus

Your website’s search engine rankings are not compromised in any way. We ensure all pages — including all content, links, visuals, menu items, SEO metadata, and URLs and redirects — on the current website are migrated correctly.

Hybrid Migration

Fully automating things almost always leads to data loss or unexpected inaccuracies. We are manual migration enthusiasts and use the most advanced techniques (manual + automated) to ensure your migration happens with 100% accuracy. Our focus is on data integrity and perfection.


  • If you think:

    • Your CMS’s backend is too complex, or
    • Many of the built-in features offered by your CMS are unused, or
    • You’re paying too much for your CMS’s maintenance, or
    • The performance doesn’t meet your requirements, then

    It’s time to convert Drupal to WordPress. If you are unsure whether you require migration, we can do an audit of your website and suggest the best course of action.

  • This depends on the size — the amount of data and content — and the functional complexities of your Drupal website. The more complex the site and the amount of data to be transferred, the more time it will take to migrate your website.

  • No, all your data in its entirety will be migrated to your new WordPress website.

  • In the short term — a few weeks to a couple of months — your rankings may dip a little. But in the long run, your Drupal website’s SEO will remain intact and your current search engine rankings won’t be affected.

  • If you move it to the same domain, your Drupal website will be replaced by the WordPress version. During migration, your current website remains functional and live.

  • It is not essential. If you are satisfied with your current provider’s services and they can host WordPress websites (which most do), you can stay with your current provider. If you have problems with your current provider (say with regards to performance or ease of use), it’s a good idea to switch to a new hosting provider. For enterprise-grade websites, switching to a managed hosting platform like WordPress VIP can be an extremely wise investment.

    In case you decide to switch from your current hosting provider, we can audit your current deployment and suggest the best hosting service provider for your WordPress solution as per your project scope and expectations.

    We’re a featured WordPress VIP Gold Agency Partner, and we can vouch for WordPress VIP’s premium managed hosting quality, customer support, and focus on speed. We can help you with the end-to-end process of moving your WordPress website to the VIP infrastructure, following VIP coding standards, and meeting VIP plugin compatibilities.
    We ensure everything moves over smoothly with zero downtime. Once the migration is complete, we also manage your hosting environment to ensure your website is maximizing its new, fast server.

  • It depends on your existing website. To get a better understanding, we will conduct a thorough evaluation and audit of your Drupal website to gather all necessary information for a successful migration.

  • There’s no fixed cost as various factors like website size and complexity come into play. So the cost can be determined once we understand your requirements.

    • Kickoff & Project Plan – We divide the project into multiple milestones based on modules or sitemap pages and schedule the delivery milestone dates accordingly.
    • Development Milestones – Development team will code based on the milestone feature list.
    • QA Milestones – QA team will perform the quality testing for each development milestone before the client demo.
    • Client Demo – The project team will arrange a milestone demo to showcase all the features under each milestone with the client.
    • Final CAT with client team – When all the milestones are done, the project team will provide a staging copy for Client Acceptance Testing (CAT).
    • Pre-Launch checklist – After the completion of the CAT, we will set a launch date and perform a pre-launch checklist.
    • Post-Launch checklist – Once the website is live, our team will perform the post-launch checklist.
  • A/B testing refers to tweaking the various elements of your landing page one by one to determine which version performs best in terms of rankings and capturing leads.

  • Yes, if you want to appear similar to other businesses that do so. Templates are common, hence commonly used. Hiring an agency, although more costly, will make you stand out from your competitors.

  • It depends on the number of target personas and products you are selling. Usually, you should have at least one landing page for each user persona.

  • A landing page is a page that exists with a singular purpose to capture leads or drive sales by relaying your brand’s value proposition to a defined audience.

  • It depends on a lot of factors. In short, your landing page should clearly convey your value proposition and what visitors should expect upon converting without creating information overload.

  • As there is a huge variety of potential technical SEO issues, finding them requires different techniques. Some issues like a missing “/” in robots.txt are easy to find, whereas others such as wasted crawl budget require the assistance of paid tools like Ahrefs.

  • You can use a tool like SEMrush to determine your SEO competitors, their backlink profile, and performance on Google.

  • It can be a lot of things. Maybe your pages are not being indexed, loading slowly, or you have a spammy backlink profile. A complete SEO audit is necessary to find out any and all of the culprits.

  • A Google penalty means your site is either no longer listed on search results, or that your ranking for your desired keywords has dropped dramatically. It could be due to a new algorithm update targeting poor page experience, technical SEO issues, or implementation of black-hat SEO tactics.

  • Keyword stuffing, misleading redirects, and cloaking are some of the black-hat SEO techniques that must be avoided.

  • Yes. Because rankings require consistent work and the algorithms of search engines are constantly updated.

  • We provide a quarterly report (monthly upon request) of your website’s performance related to SEO written in plain English containing numbers that make sense.

  • Multidots’ WordPress expertise is second to none and our reviews speak for themselves. News, media, performance marketing, and other associations trust Multidots for all their content and SEO needs. We always strive for perfection and get things done on time.

  • It depends on the scope of work and numerous other factors that are unique to each business. On average, you can start to see the results of our work within 4-6 months.

  • You can get a comprehensive overview of your website performance with the help of a performance audit. While many companies prefer to conduct it themselves, it is always a good idea to have a team of specialists do it, so that you can get helpful insights and suggestions.

  • Core Web Vitals (CWV) show how a specific URL is performing based on the perceived experience of the users. Together, the Core Web Vitals indicate how a web page fares in terms of aspects such as visual stability, interactivity, and load time.

    These parameters are measured with the help of three metrics — Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

    You can get a detailed report on your CWV performance when you get an audit done by us, along with insights on other crucial areas of your website.


  • While the PageExperience update that introduced Core Web Vitals definitely impacts the way search engines rank your website, it is not a standalone ranking factor. In some cases, having an average score for Core Web Vitals might still be okay.

    But if your website relies heavily on user experience, then consider having a good CWV score that will help you impress your users, as well as the search engines.

  • Legacy code refers to the existing coding of a website that has been written in a different language or framework. The term is also used to describe code that is inherited from another programmer or coder.

  • The process of code review includes diligently going through code to identify any errors or bugs that may cause issues. In our Performance Audits, when we conduct a code review, we also consciously check adherence with the defined standards and best practices.

  • The code behind your website defines its structure, flow, and performance. Performing a code review can help you get feedback and advice from senior and experienced engineers who have extensive expertise in writing exceptional codes. It will also help you identify any errors or issues that may eventually lead to major bugs in your website.

  • As your business grows and you continue to make changes or additions to your website, it is natural to overlook the technical aspects that get impacted in the process. While this might not have an immediate impact, it is detrimental to your website performance going forward.

    To ensure that your website is always up and running smoothly regardless of how much you evolve or scale, conducting regular website performance audits is a must. Doing so will help you identify the primary areas of imprert any issues or threats that may affect your website.

  • If you have a WordPress website that has been around for a while and is planning to scale up, this would be a good time to opt for our WordPress audit services. Even if you are a growing company and expect to make significant changes or additions to your website, conducting a performance audit will help you understand the status quo and plan your way forward.

    More importantly, if you are facing persistent issues or performance issues in your website, and want to identify the root cause, a performance audit will help you do so effortlessly.

  • When you get your Website Performance audit done by us, you can expect a detailed analysis and performance overview of your website. This would include a comprehensive review of the front-end, backend, and hosting sides of your website. We will also assess your adherence to best practices, and offer actionable suggestions to improve your website performance.

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