Make Your WordPress Site Accessible: A Key to Competitive Advantage
A practical guide to making your WordPress website accessible to all users and avoiding costly lawsuits while boosting SEO, traffic, and conversions.
Our Speakers
Jeremy Fremont
Director of Business Development, Multidots
As the Director of Business Development at Multidots, Jeremy plays a crucial role in shaping our strategic partnerships and accelerating business growth. His expertise in understanding client needs enables him to craft customized solutions that consistently surpass expectations, making him an invaluable asset to our business development framework.
Amber Hinds
Founder and CEO, Equalize Digital
Amber is the Founder & CEO at Equalize Digital, a website accessibility consulting/accessible website development firm. She is working to build a more equitable web for people of all abilities. Amber is also the organizer of the WordPress Accessibility Meetup and WordPress Accessibility Day conference.
Watch Session
In this session, Amber Hinds and Jeremy Fremont will prove that accessibility should be a cornerstone of your organization’s digital strategy next year and beyond.
Key Takeaways: Your Enterprise Guide to Web Accessibility Success
Data-backed strategies and implementation frameworks from companies that have successfully navigated the accessibility journey.
The $13 Trillion Market Opportunity
Web accessibility isn't just about compliance—it's about reaching the 1.3 billion people with disabilities who control $13 trillion in global spending power. Companies ignoring this are missing massive revenue potential.
Rising Legal Stakes in Web Accessibility
4,605 ADA lawsuits were filed in 2023, with 82% targeting eCommerce sites. Small businesses face $19,000-$45,000 in costs per lawsuit, while enterprise cases exceed $350,000.
Real Results from Accessibility Implementation
Highland Community College saw 15.1% more unique users, +1 minute average session duration, and 1.7% higher conversion rates after accessibility improvements—without major design changes.
Why "Quick Fix" AI Solutions Don't Work
933 lawsuits in 2023 were against businesses using accessibility overlay tools. These one-line-of-code solutions don't guarantee compliance and often create more problems than they solve.
Making Accessibility Work for Your Business
Comprehensive strategy for testing, remediation, and maintaining accessibility, including keyboard navigation, screen reader compatibility, and WCAG 2.2 compliance standards.
Building Your Accessibility Action Plan
Practical framework for implementing accessibility improvements, from quick wins to long-term solutions, with focus on high-traffic pages and conversion points for maximum impact.