CNN of Kicks and Biggest Encyclopedia of Sneakers Powered by Rest API & Headless WordPress
See how we helped Sneaker News handle 10 million+ monthly page views with Headless WordPress.
Our Speaker
Anil Gupta
CEO & Co-founder
Anil is the CEO and Co-Founder of Multidots, Multicollab, and Dotstore, renowned for helping enterprise brands like PepsiCo, Ask.com, Penguin Random House, and Sirius XM with WordPress publishing. As an Inc. 5000 entrepreneur, he has established a prominent presence in the industry. He’s a respected contributor to the WordPress Enterprise Growth Council and a recognized thought leader at Forbes Technology Council. Anil’s expertise in Enterprise WordPress, Personal Growth, and Mindfulness makes him a sought-after speaker and writer, sharing valuable insights with a broad audience.
Watch Webinar
At BigWP NYC (enterprise WordPress meetup), WordPress VIP invited Anil Gupta to talk about how Multidots leveraged the REST API to help Sneaker News (the "CNN of kicks") reduce operations time by 65%. Watch Anil’s talk in full to learn more:
Key Lessons from Sneaker News' WordPress Overhaul
Learn how Multidots leveraged the REST API to move data swiftly between several WordPress sites.
Scalable Architecture
The system handles 10 million+ monthly page views and 100-150 new sneaker releases, demonstrating its ability to manage high-traffic websites.
Centralized Data Solution
Multidots created a central repository to store and manage 50,000+ sneaker release records, eliminating data duplication across systems.
REST API Integration
WordPress REST API was used to push data from the central repository to multiple WordPress sites and mobile apps automatically.
Automated Data Collection
Custom scripts were developed to fetch additional sneaker data from third-party sources like eBay and Nike, reducing manual data entry.
Performance Optimization
A lean, custom PHP script was used for the repository to ensure fast API responses and efficient data processing.
Editorial Workflow Improvement
Editors can now update information once in the central repository, automatically syncing changes across all connected platforms.