With the increasing number of mobile users and online customers,
eCommerce industry has become one of the eminent platforms that have
gained enough traction in recent years. There are innumerous dedicated
eCommerce service providers, which can cater to all the needs of the
eCommerce store owners. WordPress is one of the popular platforms with
exciting features and simple to use interface, facilitating people around the
globe to build their own eCommerce store.
WordPress is ruling the website market with a whopping share of 59.9%.
WordPress offers WooCommerce plugin that facilitates the online store
owners to showcase their products and sell them online. Let us explore how
WooCommerce can be better utilized for building an eCommerce store.
What is WooCommerce?
It is a popular WordPress plugin allowing people to build an eCommerce store
in WordPress. If anyone wants to transform any existing blogging website
built on WordPress, he/she can do it using WooCommerce plugin. And, it is
free of cost. It has a variety of free and pro extensions that can be used
depending on the respective requirements of various users. One can add or
remove extensions as and when required.
Initially, WooCommerce was launched by WooThemes and was maintained by
them. However, Automattic (parent company of WordPress) acquired
WooThemes bringing WooCommerce under the same umbrella. With this, the
users don’t have to bother about security updates, bug fixes and compatibility
issues with latest WordPress versions.
WooCommerce has gained popularity with the ever growing demand for online
stores. This popularity can be very well gauged with the number of themes
that offer customized WooCommerce shop and checkout page templates. This
will help the users to build an eCommerce store in a very short time.
Let us walk you through how you can get started with WooCommerce.
Once you are done with the installation of WordPress, find the WooCommerce
plugin in Add New Plugins page and install it. As soon as you activate the
plugin, two new menus with several submenus will appear on the WordPress
If you are installing WooCommerce for the first time, then a setup wizard will
appear. It is better to install it using the setup wizard as it allows you to fill in
different details of your business like shipping, currency for operations,
payments, other conditions, etc. by asking you various questions.
The default payment gateway that comes along with WooCommerce is PayPal,
but there is an option of choosing any other payment gateway according to
respective budget and requirements. The popularity of WooCommerce has led
to the development of various payment gateway plugins allowing easy
integration with WooCommerce, thereby, facilitating the eCommerce store
The setup wizard will also allow you to set Shop pages, Profile, Checkout
pages, etc. WooCommerce creates these pages automatically for the website,
but one can even select other pages for the same purpose.
WooCommerce is added as the first menu entry in the WordPress admin
panel. Adding coupons for discount and promotions, customizing payment
gateways and other settings related to WooCommerce store like geotargeting.
WooCommerce extension configuration, etc. can be done in easy manner.
For new users, this might be a tedious thing to do. But running an eCommerce
store itself requires a great deal of control and understanding. WooCommerce
allows one to customize several different aspects of the online store.
Most of the options on the WooCommerce plugin are self-explanatory, where
General tab facilitates the users with the store specific options and Products
tab allows easy customization of the inventory & stock, measurement units
etc. Also, there is an option of taking care of the downloadable products, for
The Shipping page facilitates the online store owners to set shipping rules,
conditions and refund policies. Further, the option of email allows you to
customize your emails by adding logo, personal details of the buyers and send
them, in order to get better engagement of the customers.
After all the initial setup, one can start adding the products details to the
How to Add Products to WooCommerce?
It is very simple to add products on WooCommerce store. Products in
WooCommerce is like post types, having their own attribute and other
In WordPress admin panel, under Products tab select Add new. The Products
post is similar to adding a blog post with the options of making categories,
tags and feature images.
Here, the main thing to consider is Product Data Section where data goes
directly to the data table and stored in the database, which is then displayed in
the product description.
There are various other options available in the Products Tab such as clubbing
multiple products together in order to make them available as a bundle or
specify the product as virtual or downloadable item, add custom shipping
rules and many more such things.
Other Features Offered
After doing the setup at backend, one would also like to have a marvelous
looking website. For that reason, there are a lot of amazing WordPress themes
available that offers WooCommerce functionality. You can install anyone to
build your fantastic looking WooCommerce site.
Using Extensions with WooCommerce
The popularity of WooCommerce has grown so much that it has its own wide
range of extensions. These can be considered similar to WordPress plugins.
These extensions are used to extend the features of WooCommerce and can be
installed or deleted according to the need. Therefore, it is highly
recommended to install a WooCommerce extension from highly trustworthy
You can easily install WooCommerce extensions from the WooCommerce
website itself, which offers several wonderful WooCommerce extensions. If
you are looking for something cost effective, then you can check out Creative
Market or Theme Forest.
We have given a brief about how easily one can set up an eCommerce store
even if the website is on WordPress. For most of the users WordPress seems
quite easy and is an ideal pick. Therefore, building your eCommerce store
using WordPress could be a good choice, even if your site is a simple blogging
Multidots provides services in building WooCommerce websites for our
valuable customers. If you have any query or would like to share your
thoughts, comment below.