About: ANITIAN

Anitian specializes in automating cloud security and compliance, helping organizations secure their cloud environments efficiently.

Key figures include:

• Estimated revenue exceeding $25 million

The company focuses on accelerating compliance processes and reducing complexity in cloud security management.

The Challenge: Performance Constraints from Legacy Theme & Plugins

Anitian’s website experienced performance limitations due to the Divi theme and multiple plugins.

The team faced several challenges:

• Performance issues tied to Divi theme complexity
• Overuse of plugins for sliders, SEO, pop-ups, cloning, and security
• Fragmented resource data across posts, pages, and media
• Need to migrate from Classic and Divi editors to Gutenberg
• Requirement to meet WordPress VIP coding standards
• Hosting migration from WP Engine to WordPress VIP

The Goal: Improve website performance, simplify content management, reduce plugin dependencies, and transition to a modern Gutenberg-based architecture while preserving SEO integrity.

The Solution: Enterprise Hosting Migration & Gutenberg Rebuild

Multidots executed a structured migration plan focused on performance optimization and architectural simplification.

Key Technical Implementations:

• Hosting Migration: Migrated from WP Engine to WordPress VIP while upgrading PHP and WordPress to the latest versions.
• Divi to Gutenberg Transition: Rebuilt the website using reusable Gutenberg blocks to replace Divi functionality.
• Plugin Consolidation: Removed or replaced numerous third-party plugins, including those handling sliders, shortcodes, SEO, pop-ups, and performance.
• Custom Post Type Consolidation: Unified resource data into a single custom post type with dynamic listing blocks.
• Dynamic Gutenberg Blocks: Developed reusable and dynamic blocks with layout controls, visibility toggles, color customization, post selectors, and drag-and-drop functionality.
• Mega Menu Integration: Implemented Mega Menu directly within the theme to eliminate plugin dependency.
• HubSpot Integration: Embedded HubSpot forms directly into Gutenberg blocks.
• TrustArc Integration: Integrated TrustArc for cookie consent compliance.
• CLI-Based Migration Scripts: Developed CLI scripts to migrate SEO metadata and convert Classic editor content to Gutenberg.
• Theme Configuration Controls: Built theme settings to manage headers, footers, placeholder images, and script configurations.

The Results: Performance Gains & Editorial Simplification

The migration delivered measurable performance and usability improvements.

1. Performance Improvements

• 65% improvement in desktop page load speed
• 34% improvement in mobile page load speed
• Mobile Homepage Score increased by approximately 193.33%
• Desktop Homepage Score increased by approximately 52.31%
• Met Core Web Vitals benchmarks

2. Editorial & Workflow Improvements

• Simplified content management using Gutenberg
• Easier page creation and updates
• Reduced plugin dependency

3. UX & Design Enhancements

• Modern animations and design improvements
• Improved overall website functionality
• No downtime since launch