Modern CMS Transformation for a Multi-Billion Dollar Enterprise
Executive Summary
Fiery, a global leader in digital front ends (DFEs) and workflow solutions for the print industry, required a migration from Sitecore to WordPress to reduce costs, improve user experience, and streamline maintenance processes.
Multidots migrated Fiery’s website from Sitecore to WordPress in 10 weeks, moving 1,650 pages and roughly 11,000 documents while improving page speed 50%. The multilingual platform now supports up to 17 languages and preserves integrations with Fiery’s products.
Pages Migrated
Documents Migrated
Average Load Time Reduction
About: FIERY.COM
Fiery is a leading provider of digital front ends (DFEs) and workflow solutions for industrial and graphic arts printing industries. With over 2 million DFEs sold globally, Fiery delivers software and cloud-based technologies designed for performance, color accuracy, and print quality.
With over 30 years of industry leadership, Fiery has estimated revenue exceeding $1B and approximately 1,000 employees worldwide.
Brand
DFEs sold
Monthly Visitors
The Challenge: Complex Multilingual Migration Under Tight Deadline
Fiery required a modern CMS while maintaining existing integrations and migrating a large volume of structured and multilingual content.
The team faced several challenges:
- Enhancing the admin UI for better usability
- Implementing a WYSIWYG editor for simplified content management
- Redesigning a complex product and category tree structure
- Migrating inconsistent product data across nine languages
- Migrating marketing content across 16+ languages
- Completing the project within a strict 10-week deadline
The Goal: Reduce operational costs, improve user experience, simplify maintenance processes, and migrate extensive multilingual content while maintaining product integrations.
The Solution: Enterprise Sitecore-to-WordPress Migration
Multidots transitioned Fiery.com from Sitecore to WordPress, implementing a scalable multilingual architecture and modern editorial workflows.
Key Technical Implementations:
- Content Migration at Scale: Migrated 1,650 total pages
- 700 marketing pages
- 790 product pages
- 170 how-to guides
- Approximately 11,000 documents
- Multisite & Multilingual Architecture: Implemented multilingual support using WPML and XTM Connect. The platform supports 9 to 17 languages with scalable content management.
- Marketo Integration: Integrated Marketo forms for improved lead capture and marketing automation.
- Custom Gutenberg Blocks: Developed dynamic Gutenberg blocks compatible with XTM Connect for seamless translation and localization.
- Custom Editorial Workflow Plugin: Created a plugin enabling draft reviews and approval workflows, configurable by client preference.
- Search Optimization: Implemented a fast search facility for large datasets.
- Download Center Module: Developed a module to organize and manage downloadable resources.
- Redirect API Integration: Integrated a Redirect API to manage URL changes and short URLs for seamless navigation.
The Results: Performance, UX Modernization, and Structural Efficiency
The migration delivered measurable performance and structural improvements.
1. Performance Improvements
- Page load time reduced from 3 seconds to 2 seconds
- 50% overall page speed improvement
2. Design & User Experience
- Contemporary design overhaul
- Improved visual presentation
- Enhanced user engagement
3. Structural & Operational Improvements
- Segregated website into two distinct platforms: EFI and Fiery
- Streamlined content management for editorial and marketing teams
- Improved multilingual content management processes
Modern CMS Transformation for a Multi-Billion Dollar Enterprise
Fiery partnered with Multidots to migrate from Sitecore to WordPress, improving page speed by 50% across a global multilingual platform.
