Modern CMS Transformation for a Multi-Billion Dollar Enterprise
Executive Summary
Fiery, a global leader in digital front ends (DFEs) and workflow solutions for the print industry, required a migration from Sitecore to WordPress to reduce costs, improve user experience, and streamline maintenance processes.
Multidots completed the migration within 10 weeks, delivering a 50% improvement in page load speed while preserving integrations with Fiery products and supporting multilingual content across global markets.
Pages Migrated
Documents Migrated
Average Load Time Reduction
About: FIERY.COM
Fiery is a leading provider of digital front ends (DFEs) and workflow solutions for industrial and graphic arts printing industries. With over 2 million DFEs sold globally, Fiery delivers software and cloud-based technologies designed for performance, color accuracy, and print quality.
With over 30 years of industry leadership, Fiery has estimated revenue exceeding $1B and approximately 1,000 employees worldwide.
Brand
DFEs sold
Monthly Visitors
The Challenge: Complex Multilingual Migration Under Tight Deadline
Fiery required a modern CMS while maintaining existing integrations and migrating a large volume of structured and multilingual content.
The team faced several challenges:
- Enhancing the admin UI for better usability
- Implementing a WYSIWYG editor for simplified content management
- Redesigning a complex product and category tree structure
- Migrating inconsistent product data across nine languages
- Migrating marketing content across 16+ languages
- Completing the project within a strict 10-week deadline
The Goal: Reduce operational costs, improve user experience, simplify maintenance processes, and migrate extensive multilingual content while maintaining product integrations.
The Solution: Enterprise Sitecore-to-WordPress Migration
Multidots transitioned Fiery.com from Sitecore to WordPress, implementing a scalable multilingual architecture and modern editorial workflows.
Key Technical Implementations:
- Content Migration at Scale: Migrated 1,650 total pages
- 700 marketing pages
- 790 product pages
- 170 how-to guides
- Approximately 11,000 documents
- Multisite & Multilingual Architecture: Implemented multilingual support using WPML and XTM Connect. The platform supports 9 to 17 languages with scalable content management.
- Marketo Integration: Integrated Marketo forms for improved lead capture and marketing automation.
- Custom Gutenberg Blocks: Developed dynamic Gutenberg blocks compatible with XTM Connect for seamless translation and localization.
- Custom Editorial Workflow Plugin: Created a plugin enabling draft reviews and approval workflows, configurable by client preference.
- Search Optimization: Implemented a fast search facility for large datasets.
- Download Center Module: Developed a module to organize and manage downloadable resources.
- Redirect API Integration: Integrated a Redirect API to manage URL changes and short URLs for seamless navigation.
The Results: Performance, UX Modernization, and Structural Efficiency
The migration delivered measurable performance and structural improvements.
1. Performance Improvements
- Page load time reduced from 3 seconds to 2 seconds
- 50% overall page speed improvement
2. Design & User Experience
- Contemporary design overhaul
- Improved visual presentation
- Enhanced user engagement
3. Structural & Operational Improvements
- Segregated website into two distinct platforms: EFI and Fiery
- Streamlined content management for editorial and marketing teams
- Improved multilingual content management processes
Modern CMS Transformation for a Multi-Billion Dollar Enterprise
Fiery partnered with Multidots to migrate from Sitecore to WordPress, improving page speed by 50% across a global multilingual platform.
