Site-to-Site WordPress Content Migration for Board
Executive Summary
Board required consolidation of its standalone WordPress blog into its main website to improve content consistency, SEO, and scalability. The existing setup created fragmentation across content management and multilingual relationships.
Multidots executed a site-to-site WordPress migration, moving blog.board.com into board.com using a custom migration plugin. Over a 4-week period, the project preserved multilingual content relationships, ensured SEO continuity, and established a unified and scalable content structure.
Blog Posts Migrated
Desktop Performance Improvement
About: Board
Board is an enterprise planning platform used by more than 2,000 organizations worldwide to improve decision-making across strategy, finance, and operations.
Founded in 1994, Board supports global enterprises including H&M, Burberry, Toyota, Coca-Cola, Kraft Heinz, and HSBC. With operations across multiple continents, the platform enables organizations to unify planning processes through analytics, AI, and real-time insights.
Organizations Served
Countries Served
Founded
The Challenge: Fragmented Blog Infrastructure and SEO Risk
Board’s blog existed on a separate WordPress site, creating operational and technical challenges.
The team faced several challenges:
- Fragmented blog infrastructure across blog.board.com and board.com
- Risk of breaking relationships between posts, categories, tags, and authors
- Complexity of multilingual content migration and association handling
- SEO risk due to URL restructuring and backlink preservation
- Need to maintain design consistency with the main website
The Goal: Consolidate the blog into the main website while preserving SEO, multilingual relationships, and content structure, and ensuring scalability for future publishing.
The Solution: Site-to-Site WordPress Migration and Content Consolidation
Multidots implemented a structured migration strategy to unify the blog within the main website.
Key Technical Implementations:
- Structured Site-to-Site Migration: Migrated 320+ blog posts from blog.board.com into board.com
- Custom Blog Architecture: Created a dedicated Blog custom post type for scalable content management
- URL Restructuring with SEO Protection: Implemented clean URLs and proper redirects to maintain SEO performance
- Relationship-Preserving Migration: Migrated categories, tags, and authors while maintaining associations
- Multilingual Content Integrity: Ensured accurate linking of translated content across languages
- Custom Migration Plugin: Built a plugin to manage controlled data transfer and complex relationships
- Design & Gutenberg Integration: Developed custom templates and Gutenberg blocks for consistent design
- SEO & Performance Alignment: Optimized schema, caching, and image handling with full QA validation
The Results: Speed, Scale, and Stability
The migration resulted in a unified and scalable content platform.
1. Cost and Technical Efficiency
- Simplified content management by consolidating blog into main site
- Reduced complexity of maintaining separate blog infrastructure
2. Operational Impact
- Unified WordPress platform with integrated blog structure
- Preserved SEO performance and multilingual relationships
- Improved content organization and scalability
- Enabled consistent design and editorial workflows
- Site successfully launched
Site-to-Site WordPress Content Migration for Board
Board partnered with Multidots to unify its blog into the main site, preserving SEO and multilingual content while simplifying content management.
