Optimizing Global Tech: Achieving a 62.5% Speed Increase
Executive Summary
EFI, a global leader in digital imaging, required a migration from Sitecore to WordPress VIP to improve cost efficiency, simplify content management, and enhance site performance.
Multidots completed the migration within 10 weeks, implemented multilingual capabilities, modernized the editorial interface, and achieved a 62.5% improvement in mobile performance and a 50% improvement in desktop performance.
Mobile Performance Improvement
Desktop Performance Improvement
Homepage Load Time Reduction
About: EFI
EFI is a global leader in digital imaging technologies serving industries such as signage, packaging, and textiles.
The company operates worldwide with:
- Estimated revenue exceeding $1 billion
- Approximately 4,000 employees globally
EFI supports print producers with advanced digital technologies to improve efficiency and profitability.
Brand
Employees Globally
Monthly Traffic
The Challenge: Modernization Without Operational Disruption
EFI required a migration from Sitecore to WordPress VIP while maintaining product integrations and multilingual workflows.
Key challenges included:
- Improving the administrative UI for better navigation
- Implementing a WYSIWYG editor for accurate formatting and previewing
- Simplifying complex product and category hierarchies
- Managing multilingual content efficiently
- Delivering the full migration within a strict 10-week timeline
- Preserving SEO and URL integrity
The Goal: Deliver a scalable, multilingual WordPress VIP platform with improved usability, performance, and streamlined editorial management.
The Solution: Enterprise Multisite Architecture & Gutenberg Modernization
Multidots executed a structured migration and modernization strategy.
Key Technical Implementations:
- Multisite & Multilingual Framework: Implemented a WordPress multisite architecture with WPML and XTM Connect. The platform currently supports two languages with expansion capability.
- Marketo Integration: Integrated Marketo forms to enhance lead capture and marketing workflows.
- Gutenberg Block Architecture: Developed custom Gutenberg blocks compatible with XTM Connect for seamless translation and localization.
- Product Management Interface: Simplified product and category organization using dynamic Gutenberg blocks and structured tagging improvements.
- Resource Module Development: Created a hierarchical resource module supporting videos, brochures, case studies, and multilingual documentation.
- Editorial Workflow Enhancements: Implemented reusable widgets, content review processes, and automated email notifications for live updates.
- Redirect API Integration: Built a redirect API to manage URL changes and support short URLs.
- Contemporary UI Redesign: Modernized design to improve engagement and usability.
The Results: Speed, Structure & Editorial Efficiency
The migration delivered measurable performance and usability improvements.
1. Performance Improvements
- Desktop performance improved by 50%
- Mobile performance improved by 62.5%
- Homepage load time reduced from 2.7 seconds to 1.4 seconds
2. Architectural Improvements
- Successful migration within 10 weeks
- Website separated into EFI and Fiery domains
- Improved document updates and multilingual tagging
3. User Experience & Search
- Contemporary design overhaul
- Custom search functionality for resource modules
- Improved navigation across large datasets
Optimizing Global Tech: Achieving a 62.5% Speed Increase
EFI partnered with Multidots to migrate from Sitecore to WordPress, improving mobile performance by 62.5% and desktop by 50%.
