Managing 120+ WordPress Websites for a Leading Events Platform
Executive Summary
Emerald X, a US-based company managing multiple brands across events and digital platforms, needed a structured system to handle support across 120+ WordPress websites. The lack of a centralized support workflow created inefficiencies in managing requests, updates, and ongoing website maintenance.
Multidots implemented a centralized support and management system using Freshdesk, along with a dedicated engineering team to handle ongoing maintenance, migrations, and development. This improved support operations, streamlined workflows, and enabled efficient management of large-scale WordPress infrastructure.
Content Migrated
Websites Managed
Hours of support
About: Emerald X
Emerald X is a US-based company known for organizing business events, trade shows, and industry platforms. It helps businesses connect, market products, and generate leads through both physical and digital experiences.
Monthly Traffic
Employees
Events & Media Products
The Challenge: Managing Scale, Support, and Continuous Change
Managing 120+ websites across multiple brands created operational complexity, especially without a centralized support system.
The team faced several challenges:
- No structured support ticket system across brands and websites
- Managing WordPress updates, plugin maintenance, and security vulnerabilities
- Continuous demand for website revamps, migrations, and new builds
- Handling large volumes of requests from multiple stakeholders
The Goal: Establish a centralized support system, maintain secure and stable websites, and streamline content and development workflows across all properties.
The Solution: Centralized Support and Website Management
Multidots implemented a structured support and development system supported by dedicated teams and scalable processes.
Key Technical Implementations:
- Freshdesk-based support ticket system for centralized request management
- Dedicated engineering team for handling support tickets based on priority
- Separate team for revamps, migrations, and new website development
- WP-CLI–based large-scale content migration (50,000+ posts)
- Migration across frameworks and builders (Elementor, Divi, Classic + ACF)
- Continuous monitoring of logs, alerts, and security vulnerabilities
The Results: Operational Efficiency and Scalable Support
The engagement improved how Emerald manages its large-scale WordPress ecosystem and support operations.
1. Support & Experience
- Centralized support system using Freshdesk
- Improved handling of multi-brand support requests
- Structured ticket assignment and resolution workflows
2. Operational Efficiency
- Consistent workflows across 120+ websites
- Streamlined migration and development processes
- Improved handling of updates, alerts, and vulnerabilities
3. Platform Scale
- Successfully managed 120+ websites under a unified support model
- Migrated and maintained 50,000+ content items across sites
- Enabled continuous delivery of new projects and revamps
Managing 120+ WordPress Websites for a Leading Events Platform
Emerald X streamlined support and management across 120+ websites using a centralized ticketing system and dedicated engineering teams.
