Modernizing WordPress Platform for Great Day Improvements
Executive Summary
Great Day Improvements required migration of its existing WordPress platform to a scalable architecture while introducing a redesigned layout and enhanced features. The existing system faced challenges in usability, content management, and service discoverability across multiple brands.
Multidots implemented a WordPress Multisite solution with Full Site Editing, custom Gutenberg blocks, and service discovery enhancements. Over a 10-week period, the project improved page performance by 35% while enabling centralized management across multiple brand websites.
Downtime
Posts Migrated
Page Performance Improvement
About: Great Day Improvements
Great Day Improvements is a leading provider of home improvement solutions, specializing in windows, doors, sunrooms, roofing, and renovation services.
The company operates 11 well-established brands, including Champion Windows, Universal Windows Direct, and Patio Enclosures. With over 4,500 employees across 280+ locations nationwide, the organization continues to expand its presence in the home improvement industry.
Monthly Website Visits
Brands
Locations Worldwide
The Challenge: Improving Usability, Discoverability, and Speed of Delivery
The existing platform struggled to support efficient content management and a clear user experience.
The team faced several challenges:
- Inefficient editorial experience due to a non-user-friendly admin interface
- Poorly structured frontend UI impacting navigation and usability
- Strict 10-week delivery timeline requiring fast execution
- Limited visibility of service areas for users
- Lack of location-based search for service discovery
The Goal: Deliver a user-friendly platform that improves editorial efficiency, enhances service discoverability, and provides a modern user experience within a strict timeline.
The Solution: A Scalable, User-Centric Multisite Platform
Multidots implemented a scalable WordPress solution to improve usability, discoverability, and platform efficiency.
Key Technical Implementations:
- Centralized WordPress Multisite Architecture: Enabled management of multiple brand websites in a single instance
- Reusable Full Site Editing (FSE) Theme: Delivered consistent design with flexible customization across brands
- Automated Site Provisioning via Site Wizard: Enabled rapid setup of new brand sites with predefined configurations
- Improved Service Content Structure: Introduced structured service pages for better navigation
- Custom Contact Form Solution: Built a tailored plugin for efficient lead capture
- Gutenberg-First Component Library: Developed reusable custom blocks for scalable content management
- Location-Based Service Discovery: Integrated ZIP-code-based service locator functionality
- Third-Party Review Integration: Integrated GuildQuality and BirdEye APIs for customer reviews
The Results: Scalability, Discoverability, and Editorial Efficiency
The project improved platform scalability, usability, and service discovery.
1. Performance Improvements
- 35% improvement in page performance
- Improved frontend usability through modern architecture
2. Cost and Technical Efficiency
- Centralized management across multiple brand sites
- Reduced operational complexity with multisite setup
3. Operational Impact
- Accelerated site setup using Site Wizard
- Improved editorial workflows with Gutenberg blocks
- Enhanced service discovery through location-based search
- Delivered within a 10-week timeline
Modernizing WordPress Platform for Great Day Improvements
Great Day Improvements partnered with Multidots to improve performance by 35% and scale multiple brand websites using WordPress Multisite.
