Migrating 7 High-Traffic Media Sites from AEM to WordPress Multisite
Executive Summary
Grain & Protein Technologies required migration of 7 high-traffic brand websites from Adobe Experience Manager (AEM) to a scalable WordPress platform. The existing system involved complex content structures, localization requirements, and editorial workflows that needed to be preserved during migration.
Multidots migrated all sites to a WordPress VIP Multisite network over 5 months. The solution introduced multilingual architecture, centralized media sharing, and reusable Gutenberg blocks. This resulted in a 50% improvement in page performance and a unified global digital ecosystem.
Downtime
Posts Migrated
Page Performance Improvement
About: Grain & Protein Technologies
Grain & Protein Technologies produces grain storage and seed processing solutions, as well as feeding, watering, climate management, and control systems for protein production.
The company serves customers in over 100 countries through its global brands, delivering solutions across poultry, swine, and egg production industries.
Brand
Unique Monthly Visitors
Countries Served
The Challenge: Complex Migration with Localization and Editorial Control
The migration required handling a content-rich platform with complex relationships, localization needs, and editorial workflows.
The team faced several challenges:
- Large-scale migration from AEM with complex content structures, taxonomies, and media assets
- Advanced URL and localization requirements across regions and languages
- Need for structured media management with centralized sharing across sites
- Requirement for dealer locator functionality with easy management
- Need for a modern editorial experience using flexible content tools
The Goal: Deliver a scalable WordPress platform supporting localization, shared media, and modern editorial workflows while improving user experience.
The Solution: A Localized, Media-Driven Multisite Platform
Multidots implemented a scalable WordPress Multisite architecture to address migration, localization, and editorial requirements.
Key Technical Implementations:
- Scalable WordPress Multisite Architecture: Enabled centralized governance across multiple brand websites
- Custom Multi-Directory URL Structure: Supported regional and language-based URLs with SEO continuity
- Structured Media Library: Implemented folder-based media management within WordPress
- Centralized Media Sharing: Enabled controlled media reuse across the multisite network
- Media Revision and URL Preservation: Allowed asset updates without changing URLs
- Advanced Content and Media Filtering: Enabled filtering by categories, meta fields, and search inputs
- Dealer Locator with Interactive Mapping: Built location-based discovery using custom post types
- Automated Localization for Custom Blocks: Ensured consistent multilingual content handling
- Reusable Gutenberg Block System: Developed flexible blocks for scalable content creation
- Enterprise-Grade Search Experience: Implemented advanced search with filtering and autocomplete
The Results: Scalability, Localization, and Editorial Efficiency
The migration delivered improved performance, scalability, and editorial efficiency.
1. Performance Improvements
- 50% improvement in page performance
- Improved frontend usability and content structure
2. Cost and Technical Efficiency
- Centralized media management and reduced duplication
- Streamlined content and data management across sites
3. Operational Impact
- Unified multisite platform for managing multiple brands
- Improved editorial workflows with Gutenberg blocks
- Enhanced content discoverability with advanced search
- Enabled localization and multilingual content management
Migrating 7 High-Traffic Media Sites from AEM to WordPress Multisite
Grain & Protein Technologies partnered with Multidots to migrate 7 sites, improving performance by 50% with a scalable multisite platform.
