About: PEET

Peet is a leading Australian placemaker with over 130 years of experience in creating connected, liveable communities. An ASX-listed organization, Peet delivers a diverse range of lifestyle choices across townhouses, apartments, and family homes.

Guided by a deep understanding of how people live, Peet works closely with its communities to design places that are socially and environmentally sustainable—built for today and future-proofed for tomorrow. Each Peet address fosters a sense of belonging, transforming houses into homes and creating communities that become a meaningful part of people’s lives.

The Challenge: Enabling Scalable Community Management

Peet’s existing platform struggled to support the growing complexity of managing multiple community websites.

The team faced several challenges:

• Inefficient content management due to a non-intuitive admin interface
• Limited editorial autonomy for managing multiple community websites
• Constraints in CRM product synchronization with legacy systems
• Poor customer-facing experience on the For Sale page
• Fragmented content distribution across community and corporate sites
• Unstructured product backend causing management inefficiencies
• Need for cost-effective map integrations using free tools
• Requirement for dynamic display of business hours and location data

The Goal: Create a centralized, scalable platform that enables non-technical teams, streamlines workflows, supports real-time data synchronization, and improves user experience without increasing operational overhead.

The Solution: A Scalable, Editor-First Platform

Multidots delivered a centralized WordPress-based solution to improve scalability, usability, and integration capabilities.

Key Technical Implementations:

• Centralized Multisite Architecture: Consolidated all community websites into a single scalable application
• Full Site Editing–Driven Design System: Built an FSE-based theme for consistency and flexibility
• Automated Site Provisioning: Developed a Site Wizard for rapid creation of new community sites
• Enterprise CRM Synchronization: Implemented Power Automate workflows for near real-time product updates
• Direct Lead-to-CRM Integration: Built a custom contact form plugin for real-time lead capture
• Gutenberg-First Content Architecture: Created reusable Gutenberg blocks for scalable content management
• Cost-Effective Map Integration: Implemented OpenStreetMap to avoid licensing costs
• Enhanced Customer Experience: Redesigned the For Sale page with improved UI and interactivity

The Results: Speed, Scale, and Stability

The platform transformation improved performance, scalability, and operational efficiency.

1. Performance Improvements

• 17.18% faster page load speed
• Improved user engagement through modern design elements

2. Cost and Technical Efficiency

• Zero downtime during migration
• Reduced dependency on legacy systems

3. Operational Impact

• Unified dashboard to manage all community websites
• Improved editorial experience with Gutenberg-based workflows
• Centralized control across multiple sites
• Future-proofed platform using open-source WordPress