Enterprise E-Commerce Platform Built on WooCommerce
Executive Summary
RHR Swag, a leading truck accessories e-commerce brand, required a scalable WooCommerce infrastructure capable of managing over 100,000 SKUs, complex Year Make Model (YMM) logic, and high daily traffic.
Multidots rebuilt and optimized the platform on enterprise-grade hosting, consolidated multiple stores into a multisite architecture, and delivered major performance, traffic, and revenue growth—including an 80x increase in sales.
Traffic Growth
Sales Growth
Bounce Rate Reduction
About: RHR Swag
RHR Swag® is a truck products and accessories company offering major brands including Access, Adarac, Fia, Leer, Lomax, Putco, and Shocker Hitch.
Key figures include:
- Estimated revenue exceeding $10 million
- Approximately 40 employees
The company manages a rapidly expanding product catalog across multiple brands and vehicle configurations.
Brand
Monthly Traffic
SKUs
The Challenge: Scaling Complex Product Variations & High Traffic
RHR Swag required an infrastructure capable of supporting:
- Over 100,000 product SKUs
- Year Make Model (YMM) configurations with 5,000+ variations per product
- Complex product queries affecting pricing and filtering
- Multiple third-party vendor integrations
- Migration of multiple stores into a unified multisite network
- Minimal downtime during infrastructure transition
The Goal: Build a scalable WooCommerce platform that could handle large datasets, maintain speed under heavy traffic, and support rapid product expansion.
The Solution: Enterprise WooCommerce Architecture & Multisite Consolidation
Multidots implemented a performance-focused WooCommerce architecture designed for scale.
Key Technical Implementations:
- Custom YMM Product Type Extension: Extended WooCommerce product types to handle 5,000+ variations per YMM product while maintaining pricing accuracy.
- Enterprise Hosting Migration: Migrated infrastructure to WP VIP hosting to manage complex queries and ensure high stability.
- Multisite Consolidation Strategy: Developed a custom migration strategy to merge multiple WooCommerce stores into a unified multisite network.
- Product Management Simplification: Configured YMM product types to behave similarly to standard WooCommerce variable products for easier management.
- Performance Optimization: Optimized database queries and server configurations to handle 100,000+ SKUs and large daily traffic volumes.
Multidots has been our long-time technology partner. As we scaled, Multidots delivered big time with rapid development and consulting on the right enterprise hosting. Our sales skyrocketed, and we achieved significant improvement in page load speed, sessions, and visitors.
The Results: Revenue Growth & Performance Gains
1. Performance Improvements
- 30% improvement in average page load speed
- 42% decrease in bounce rate
2. Traffic & Engagement Growth
- 58x increase in traffic
- 288,000+ monthly visitors
3. Revenue & Conversion Impact
- 80x increase in sales
- 145% boost in conversion rates
Enterprise E-Commerce Platform Built on WooCommerce
RHR Swag partnered with Multidots to build a WooCommerce platform for 100K+ SKUs, driving 80x sales growth and scaling to 288K monthly visits.
