Sitecore to WordPress Migration for a Leading Manufacturer
Executive Summary
Woodward, a global leader in energy control solutions, needed to modernize its digital ecosystem and reduce dependency on a rigid Sitecore CMS. The legacy system limited content management flexibility and slowed down global updates across teams.
Multidots migrated Woodward to a WordPress VIP multisite architecture, unifying marketing, product, and career content into a centralized platform. The transformation improved performance, enabled autonomous content management, and created a scalable foundation for future growth.
Down-time
Data Accuracy
Page Performance Improvement
About: Woodward
Woodward is a global manufacturer of energy control and optimization solutions for aerospace and industrial markets. Its technologies support aircraft engines, power systems, transportation infrastructure, and industrial equipment where reliability and performance are critical.
Unique Monthly Visitors
Brand
Employees
The Challenge: Fragmented Systems and Limited Content Control
Woodward’s Sitecore CMS created operational inefficiencies across departments, limiting the ability of teams to manage and update content independently.
The team faced several challenges:
- Dependence on developers for routine content updates
- Fragmented product documentation across internal systems
- Poor visibility and navigation for recruitment content
- Difficulty maintaining consistency across global content
- Limited performance and scalability
The Goal: Create a scalable and flexible platform that enables independent content management, improves user experience, and supports global expansion.
The Solution: Enterprise WordPress Multisite Architecture
Multidots rebuilt the platform using a WordPress VIP multisite architecture, enabling centralized governance with distributed content control across teams.
Key Technical Implementations:
- Multisite architecture for global content management across departments
- Full Site Editing (FSE) block-based theme for visual content control
- Integration with Windchill PLM for automated product data synchronization
- GlobeNewswire integration for real-time press release publishing
- Custom asset management module for organizing technical documents
- Tailored user roles and permissions for structured access control
- Elasticsearch-powered unified search across all content types
- Accessibility implementation with WCAG 2.1 AA compliance
- Performance and SEO optimization across global regions
The Results: Performance, Control, and Operational Efficiency
The migration delivered measurable improvements in performance, content operations, and platform scalability.
1. Performance & Experience
- 40% improvement in page performance
- Faster access to technical and product content
- Optimized experience across global regions
2. Content & Operational Efficiency
- Independent content management for non-technical teams
- Reduced dependency on developers through FSE
- Streamlined workflows with custom roles and permissions
3. Platform & Data Integration
- 100% synchronization between internal PLM systems and website content
- Unified search experience across marketing, product, and careers
- Scalable architecture supporting future localization and expansion
Sitecore to WordPress Migration for a Leading Manufacturer
Woodward migrated from Sitecore to WordPress VIP, improving performance by 40% and enabling autonomous content management across teams.
