WordPress Performance Optimization Services

As a modern digital-first enterprise, superior website performance is pivotal to your success. Your site speed has a significant direct and indirect impact on the amount of traffic, leads, and conversions you garner, as well as your overall brand visibility and bottom line.

Running on WordPress, your website already has a solid foundation for speed. But if you have a complex website with lots of pages, content, and/or features, it’s difficult to ensure optimal page load time for each page.

Whether you’re struggling with slow page load speeds or looking for pro recommendations to take your site speed to the next level, our WordPress speed optimization service includes WordPress specialists auditing your website for performance bottlenecks, optimizing the various aspects that affect speed, and helping you improve your Core Web Vitals (LCP, FID, CLS).

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Why Speed Up Your WordPress Website?

Invisible search engine rankings, poor conversion rates, and user frustration are just a few of the many ways a slow-loading website hurts your business.

When you flip the speed switch from slow to lightning-fast, here’s what happens.

Lower Bounce Rate

Your audience lacks the patience to wait for your website to load. If your site takes more than a couple of seconds to load, visitors won’t hesitate to bounce off to a competitor. A fast loading page directly reduces your bounce rate. 75% of all users will leave as page load time passes the 3-second mark.

Better UX & Rankings

A faster website helps create a seamless user experience (UX). And speed is a ranking factor for both mobile and desktop Google search. So the faster your site loads, the higher it ranks. And the higher it ranks, the more the organic traffic and leads you get. 46% of users don’t revisit poorly performing sites that take over four seconds to load.

Higher Conversion Rate

Speed sells. Together, a lower bounce rate and delightful user experience mean more people visit and stay on your site, consume your quality content, and hit those calls to action. 4.42% is the average conversion rate drop for each additional second of load time.

Key Factors That Determine Your WordPress Site’s Performance

There are hundreds of factors that determine your site’s speed. While we review and optimize each speed-related aspect of your website and leave no stone unturned in hitting top speeds, here are some of the key factors that affect your website’s performance.


WordPress caching is one of the most effective ways to improve WordPress speed. Caching is a technique to use fewer server resources and reduce response times by delivering cached copies of the requested content instead of rendering it repeatedly in response to every single user request that pings the server.

We configure and implement browser, page, database, object, and advanced server-side caching so your high-traffic website delivers content as quickly and efficiently as possible.

CDN Setup

An extension of cache optimization, a Content Delivery Network (CDN) can greatly reduce the load on your website by offloading the delivery of images, JavaScript, CSS, and other files.

CDNs consist of a network of servers hosting cached copies of your pages. Visitors requesting this information are directed to the nearest server within this network based on their geographic location. This leads to a direct and powerful performance boost. We help you set up and implement your CDN of choice for lightning-fast global load times.

Image Optimization

Images are one of the primary culprits for poor load speeds. Large, high-resolution images, in particular, take their sweet time to load. In fact, images make up on average 34% of a total webpage’s weight.

We strategically incorporate image optimization across your website which includes lossless compression, proper image format selection, choosing the right dimensions for different devices, lazy-loading wherever appropriate, and more.

Code Minification

You can reduce the amount of data the visitor’s browser has to download by minifying HTML, CSS, and JavaScript resources. Minification is the method of removing unnecessary characters like comments and whitespace from the source code.

Lightweight and compact code speed up downloading, parsing, and execution of pages to drastically reduce page load time. We perform minification of your website’s CSS, JavaScript, and HTML code so there’s reduced network latency, fewer HTML requests, and enhanced compression, ultimately boosting page speed and yielding higher scores on speed testing tools.

Database Cleanup

The WordPress CMS stores posts, comments, pages, plugins, themes, and other forms of textual and encrypted metadata within a single database. This database gets overly cluttered over time, not only with unnecessary content and post revisions but also with garbage data.

Database fine-tuning gets rid of garbage data and useless content from cluttered databases, shrinking them in size and making it easier for your hosting servers to fetch requested content efficiently. We analyze your database, identify data that is no longer needed, and optimize your database for faster queries.

Server Optimization

An unoptimized server running hundreds or even thousands of websites on a single server stack is far from ideal for your enterprise website. The generic configurations with standard shared hosting are fine for smaller websites, but not for bigger enterprise websites.

With SQL server tuning, compression, caching, log file analysis, and other techniques, we configure your server to handle the load more efficiently and minimize the server response time. If needed, we may employ multiple dedicated servers or suggest a suitable WordPress server infrastructure to better handle your traffic without any server outages.

Mobile Experience Optimization

Over half of your visitors are likely from mobile devices. And 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Besides, mobile-first indexing means that Google now uses the mobile version of your WordPress website to determine your rankings.

When it comes to optimizing your site for mobile-first, speed is one of the most important factors to focus on as it affects everything from usability and bounce rates to conversions and customer retention. We take care of complete WordPress mobile experience optimization, which includes not just boosting the page load speed but also improving navigation and design.

Inline Critical CSS

Optimizing the delivery of CSS resources is crucial to achieving better page load speeds. This involves figuring out how to make your CSS resources non-render blocking, so the browser can parse the CSS simultaneously with the HTML and make it interactive quicker.

We identify the styles that are required to render above-the-fold content and deliver those styles inline with the HTML. By including the critical CSS inline, we drastically reduce the perceived load time.


Time to First Byte (TTFB) measures the amount of time taken for the first little bit of website data sent to the user’s browser. TTFB is a significant UX factor and studies suggest Google gives a website with low TTFB timing a higher ranking as TTFB is one of Google’s Core Web Vitals.

Besides caching and CDN optimization, we use various other techniques to improve your network latency and aim to bring your TTFB down to under 100 ms for the best possible UX and rankings.

Ads/Third-Party Scripts Optimization

If a website has third-party tags and analytics, these can keep the network busy and negatively impact the interaction latency. At times, such third-party scripts can pre-empt first-party ones in terms of priority and bandwidth on the main thread, thus increasing the time it takes for a page to be interaction-ready.

We use techniques to prioritize loading the content that offers the greatest value to your visitors first. This includes incorporating on-demand loading of third-party ads, so below-the-fold ads load only when they’re scrolled closer to the viewport.

Our WordPress Performance Optimization Process

We have a well-defined process to ensure successful WordPress performance optimization, no matter the size and complexity of your website.


Our team of experts will understand and assess your performance goals. We’ll help you make better sense of the why and how behind WordPress speed optimization.


Once we understand your optimization requirements, we will conduct a detailed inspection of your website which includes the following audits:

  • Current site performance
  • Code and Theme
  • Plugins
  • UI & UX
  • Cross Browser & Device Testing
  • SEO
  • Security
  • Ads Implementation
  • Server Set-Up & CDN

We then prepare a plan that considers your site’s existing features, content, objectives, budget, and timeline.


We will work with you to perfect the plan of action. Once you’re happy with the plan, we will do a complete backup of your data before starting with the performance optimization process.


We pride ourselves as WordPress experts and with rigorous testing, we ensure your optimized WordPress website meets or exceeds all your expectations.


Successful WordPress website speed optimization doesn’t end our partnership. We will take responsibility for your website’s maintenance and offer advanced recommendations to ensure your site continues to achieve performance benchmarks and runs smoothly in the future.

Why Choose Multidots as Your WordPress Performance Optimization Partner?

We’ve been in the WordPress development space for well over a decade. Hundreds of global enterprise brands, agencies, and associations like Accenture and Storyful trust us with complex and large-scale WordPress implementations.

Our technical prowess in WordPress optimization is coupled with a strong focus on users’ needs. So give yourself peace of mind by letting our experts take care of your website speed as your WordPress performance optimization partner.


Focus on User-Centric Performance Metrics (Core Web Vitals)

Traditional performance metrics like load time or DOMContentLoaded focus on technical details that are easy to measure, but don’t necessarily translate well to what the users care about. So if you optimize WordPress solely for fast loading time, you can end up with a website that still has a poor UX.

We conduct holistic performance optimization with a focus on improving user-centric metrics, aka Core Web Vitals:

  • First Input Delay (FID) measures responsiveness and quantifies the experience users feel when trying to first interact with the page.
  • Cumulative Layout Shift (CLS) measures visual stability and quantifies the amount of unexpected layout shift of visible page content.
  • Largest Contentful Paint (LCP) measures perceived load speed and marks the point in the page load timeline when the page’s main content has likely loaded.

We also ensure other user-centric metrics like First Contentful Paint (FCP), Time to First Byte (TTFB), etc. are optimized for the lowest possible times, so users can instantly start interacting with your page’s content, translating to a stronger UX and better rankings.


Seasoned Specialists

Our team is seasoned in WordPress speed optimization services, so you can rest assured your WordPress website is on track to achieve the best possible performance.


Data Security

Your data security is our top priority. Through our strict security protocols, we ensure all your content and data are secure during the optimization process.


Hybrid Approach

Fully automating things almost always leads to data loss or unexpected issues. We are manual optimization enthusiasts and use the most advanced techniques (manual audits + automated tools) to ensure your optimization is a success. Our focus is on data integrity and perfection.


Advanced Speed Boost Suggestions

Once your website is doing well in terms of speed, we kick things up a notch with pro-level recommendations like third-party script (ads, analytics, etc.) optimization, creating a light 404 page, increasing PHP workers, enabling hotlink protection, disabling WP-Cron, and so on.


  • Headless WordPress Development involves separating the front-end presentation layer from the WordPress backend, allowing developers to use any technology for the front end while managing content through WordPress.

  • Unlike traditional WordPress, where the front and back ends are coupled, headless WordPress separates them. This allows for more flexibility in the front-end technology stack and enhances content delivery across multiple platforms.

  • Headless WordPress offers enhanced flexibility, improved site performance, better security, and the ability to publish content across multiple platforms from a single backend, catering to modern digital experiences.

  • Yes, by decoupling the front end from the backend, headless WordPress can improve website loading times and overall performance, as it allows for more optimized and streamlined content delivery.

  • Yes, headless WordPress is generally more secure because the CMS is not directly exposed to the front end, reducing the attack surface for potential security threats.

  • In headless WordPress, API integration allows the backend to communicate with the front end and other services, enabling a seamless flow of data and content across different platforms and applications.

  • Headless WordPress is ideal for projects requiring high performance, flexible front-end designs, and content delivery across multiple channels, such as dynamic websites, apps, and IoT devices.

  • By using APIs, headless WordPress enables content to be managed in one place (the WordPress backend) and distributed across various platforms and devices, streamlining content management and delivery.

  • Challenges include the need for technical expertise in both WordPress and front-end technologies, potential complexity in integrating with existing systems, and ensuring all features are supported in the new headless setup. It’s recommended to partner with a headless WordPress website development agency for a smoother transition.

  • Starting a headless WordPress project involves defining your objectives, choosing the right front-end technologies, setting up a WordPress backend for content management, and ensuring you have the expertise or partnership for development and integration.

  • AI tools are software solutions that use artificial intelligence to automate tasks, analyze data, and improve decision-making. WordPress AI tools can enhance SEO, content personalization, user experience, and site security of your WordPress site.

  • Integrating AI for WordPress can streamline operations, enhance user engagement, improve content relevance, boost SEO rankings, and increase conversion rates by automating and optimizing various aspects of your website.

  • Possible WordPress AI plugin integrations include content generation and optimization, SEO tools, chatbots for customer service, security enhancements, and personalized user experiences based on behavior analysis.

  • The intricacy and duration of adopting an AI tool for WordPress depend on the site’s current infrastructure, requirements, and available resources, ranging from a few days to several weeks.

  • Properly implemented AI tools for WordPress should not negatively impact your website’s performance. In many cases, they can improve speed and efficiency by automating content delivery and optimizing resources.

  • WordPress AI integrations by Multidots are designed to comply with data privacy and security standards, including GDPR. Proper measures are taken to ensure data is processed and stored securely, respecting user privacy.

  • Yes, AI tools can be customized to meet specific business requirements, ensuring that the integrations add value to your WordPress site in alignment with your strategic goals.

  • Post-integration, ongoing support and maintenance include monitoring AI tool performance, making necessary adjustments, and ensuring the integrations remain effective and secure over time.

  • Prerequisites may include a current WordPress installation, access to necessary APIs or services WordPress for AI functionalities, and possibly a development environment for testing.

  • The cost varies based on the complexity of the WordPress AI integrations, the tools selected, and the scope of customization required. A consultation can provide a more accurate estimate tailored to your needs.

  • Migrating your Umbraco website involves planning, backing up data, choosing a WordPress hosting provider, and transferring content and design elements. It’s recommended to partner with experts like Multidots for a smooth transition.

  • The choice between Umbraco and WordPress depends on your specific needs. WordPress offers greater ease of use, a larger community, and extensive plugin options, making it a better choice for many businesses.

  • Umbraco has a niche but dedicated user base, about 0.1% of all websites. It is known for powering websites that require complex content management solutions, particularly in corporate and tech sectors.

  • Businesses might choose Umbraco for its strong custom development capabilities, particularly for projects that require extensive .NET integration or specific enterprise-level features.

  • No, Umbraco continues to evolve with regular updates and a focus on modern web development standards. It remains a competitive CMS choice for certain types of projects.

  • Umbraco allows for SEO optimizations, but it may require more custom development to match WordPress’s extensive SEO capabilities and user-friendly tools available through plugins like Yoast SEO.

  • If you’re struggling with the expenses related to AEM and want more autonomy in the website management process, it’s time to think about moving to WordPress. Once you’ve made that decision and you’re getting closer to your license renewal date, call us, and we’ll make sure to migrate your website before that. 

  • Migrating a website holds many challenges, including data loss, impact on search engine rankings, compatibility issues, and many more. However, with Multidots, you don’t have to worry about any of these issues, as we have years of experience working with complex enterprise-grade solutions for migrations and digital transformations.

  • Every website is unique, and there are many factors that can contribute to the final price, including the size and complexity of the website, the timeframe, and the budget. Get in touch with us, and we’ll happily provide you with a quote. 

  • Not a single piece of information gets lost when you book our AEM to WordPress website migration service. We pay special attention and spend a lot of time ensuring that all your data is securely transferred to its new host. 

  • We’ll need a whole page just to list them, but in short, WordPress is currently the most used CMS, so almost every tool you’ll need can be integrated into it. Some examples include Gravity Forms, Notion, Salesforce, Airtable, Sendinblue, MailChimp, Twilio, and many, many more. 

  • When it comes to customization, WordPress is definitely in the lead. This flexibility in customization not only allows for a website that truly resonates with the company’s vision but also facilitates the integration of specific functionalities and workflows. 

  • For eCommerce businesses of all sizes, WordPress, combined with its WooCommerce platform, is often a more suitable choice. It’s cost-effective, user-friendly, and offers ample flexibility for customization. WordPress is ideal for businesses looking for an easy-to-manage, scalable eCommerce solution without a significant investment. It’s used by Sony Music, Disney Books, Tonal, and Mercedes-Benz. 

  • With WordPress, the hosting and technical aspects are managed by the service provider. Users can create and manage their WordPress site directly on the web without needing to install software on their own servers. 

  • Multidots gives you a zero-downtime guarantee so that your website is up and running even during the migration. Once the transfer is completed, your AEM website will be replaced by the WordPress version without affecting your online presence. 

  • The bigger your website is and the data we need to transfer, the more time it will take to migrate everything. To give you a better understanding of the timeline, we recommend that you get in touch with our team, and we can discuss the specifics of your case. 

  • Transferring large data from Sitecore to WordPress involves hurdles like content mapping, SEO preservation, and downtime management. Ensuring enterprise security and team training are also significant concerns, particularly when you’re dealing with 2TB+ data.

  • The time needed for migrating from Sitecore to WordPress can vary widely depending on the volume of data and the complexities involved. For 2TB+ data, you might be looking at several weeks to a few months for a comprehensive migration.

  • Exporting large data from Sitecore involves the use of specialized tools and scripts. It’s crucial to have a well-thought-out pre-migration checklist to ensure data integrity and proper formatting before the move.

  • The cost of migrating from Sitecore to WordPress is not one-size-fits-all. Factors like the amount of data, custom functionalities, and required integrations can significantly impact the total expense. Always seek a customized quote for the most accurate pricing.

  • Manually importing involves accessing ‘phpMyAdmin’ through your hosting control panel, choosing your WordPress database, clicking ‘Import’, then uploading your SQL file. Remember, always back up the existing database first to protect against any inadvertent data overwrites or losses.

  • Transitioning a Drupal database to WordPress typically requires a migration tool or plugin. Many opt for plugins like FG Drupal to WordPress, which help transfer content, users, and other entities from Drupal to WordPress, simplifying the process.

  • The process begins with understanding the scope of your migration, followed by auditing your existing Sitecore website. Set clear goals and assemble a dedicated migration team. Backup your data, test in a staging environment, and then proceed with the actual migration. Post-migration tweaks are usually needed.

  • For large-scale migrations involving 100k pages or more, detailed planning is critical. Use tools to audit and map content from Sitecore to WordPress. We highly recommend engaging with experienced migration services for such voluminous transfers.

  • The time depends on various factors such as the diversity of your content, the expertise of your migration team, the number of users, etc. For instance, a 100k-page website could take anything between a few weeks to a couple of months.

  • Data backup is a crucial step before migration. You can use various plugins and tools for content mapping and data transfer. Make sure to test the data in a staging environment before making the final move.

  • Importing a Drupal database to WordPress requires specialized tools or manual SQL queries which is crucial to map your Drupal content to corresponding WordPress fields. Consider hiring experts from reputed agencies like Multidots if it’s a large-scale migration.

  • Yes, the process involves transferring your content, users, and design elements. It’s a complex task but can be simplified by partnering with experienced Drupal to WordPress migration agencies like Multidots.



  • Migrating Sitecore to WordPress requires a carefully planned process. Analyzing content, choosing the right tools, testing, and proper SEO setup are key. Consider hiring experts in Sitecore to WordPress migration for a seamless transition.

  • Migrating an outdated Sitecore site to WordPress involves analyzing the old content, selecting what to convert, setting up a WordPress environment, and then migrating manually or with specialized tools.

  • Migrate a Sitecore site to WordPress by exporting content, converting Sitecore templates to WordPress themes, and ensuring SEO settings are correctly transferred. Specialized migration services can help with this process.

  • If you’re looking for a more cost-effective and user-friendly solution, then migrating from Sitecore to WordPress could be beneficial. However, you need to assess your specific needs and goals before making a decision.

  • Yes, you can migrate from Sitecore to WordPress. It requires careful planning and execution or professional help to ensure a smooth transition.

  • WordPress offers a more user-friendly interface, and extensive plugins, and is often more cost-effective than Sitecore. It might be the right choice if you’re aiming for flexibility and scalability.

  • Exporting all content from Sitecore to WordPress involves using specific tools or manual processes to move data, followed by thorough testing to ensure everything is intact.

  • The speed can depend on various factors such as hosting, optimization, and configuration. Both have their advantages, but WordPress often provides easier options for performance optimization.

  • The best migration plugin for WordPress depends on your specific requirements. During content migration from Sitecore to WordPress, our team will select and utilize the plugin that aligns best with your needs, ensuring an efficient transition.

  • WordPress migration services involve the transfer of a website from one hosting environment or CMS to another, like from Sitecore to WordPress.

  • Exporting all content from Sitecore requires careful planning and execution. Utilizing our Sitecore to WordPress Migration agency’s expertise ensures that all content is exported accurately and securely, without losing valuable data.

  • Migrating from Sitecore to WordPress offers benefits such as reduced costs, increased flexibility, and more control over content.

  • Choosing WordPress over Sitecore may offer advantages like ease of use, cost-effectiveness, and flexibility.

  • Migrating from Sitecore to WordPress can involve challenges like data integrity, SEO preservation, and functionality mapping. That’s why relying on a Sitecore to WordPress Migration company like Multidots ensures that these challenges are addressed properly.

  • Yes, migrating a Sitecore website to WordPress is possible and often beneficial. Our Sitecore to WordPress migration services provide the expertise to handle this process efficiently, considering all specific requirements and goals.

  • To migrate from Sitecore to WordPress, you can consult our Sitecore to WordPress Migration agency. We offer specialized services to guide you through each step, ensuring all data and functionalities are correctly transferred.

  • Sitecore to WordPress migration is a process where content and website features are transferred from the Sitecore CMS to WordPress.

  • After creating a backup of your website, the second important step is setting up your WordPress environment. It involves installing WordPress and setting up the appropriate domain.

  • The acceptance criteria for data migration typically include ensuring that all data is accurately transferred, the structure and integrity of the data are maintained, and no data loss occurred during the transfer process.

  • Organizations should plan meticulously, including conducting audits, identifying essential features, mapping out the site structure, and performing comprehensive post-migration testing. Experienced WordPress specialists like Multidots simplify this process with their enterprise migration services.

  • After website migration, thorough testing is crucial to ensure the site functions as expected. This includes functionality, compatibility, Core Web Vitals, security, and integrations testing.

  • WordPress migration services involve transferring a website from its current CMS (like Drupal) to the WordPress platform. This includes migrating all website data, content, and functionalities. At Multidots, we provide seamless, efficient, and secure WordPress migration services.

  • Exporting all content from Drupal requires technical knowledge of both Drupal and the target CMS. Content can be exported as XML or CSV files, but it’s recommended to engage a Drupal to WordPress migration service provider to ensure the process is handled correctly.

  • WordPress offers a more user-friendly interface, robust community support, a vast array of themes and plugins, and cost-effectiveness, making it a favored choice for many businesses over Drupal.

  • Drupal to WordPress migration refers to the process of moving your website from the Drupal CMS to the WordPress CMS. It involves transferring all your data, content, and functionalities.

  • Yes, absolutely. Migrating a Drupal website to WordPress involves moving all your data, content, and functionalities to WordPress, which is a task our team at Multidots is well-equipped to handle.

  • Transferring a Drupal site to WordPress involves several steps, including setting up your new WordPress site, exporting data from your Drupal site, and importing that data into WordPress. It’s advisable to seek professional assistance from a trusted migration service provider to manage this process seamlessly.

  • Migrating Drupal 7 to WordPress involves exporting data from Drupal, setting up your new WordPress site, and importing the Drupal data into WordPress. To ensure a smooth and error-free transition, we recommend you seek professional Drupal to WordPress migration services by partnering with an experienced agency.

  • Since several factors contribute to the overall cost (like website size and complexity), it’s hard to provide a fixed cost without understanding your specific requirements.

  • The specifics can vary based on your existing website setup. To understand better, we’ll conduct a detailed evaluation and audit of your Drupal website to gather all the necessary information for a successful Drupal to WordPress migration.

  • Upon successful migration to the same domain, your Drupal website will be seamlessly replaced by the WordPress version. Notably, your current website will remain functional and live throughout the migration process.

  • Absolutely not. All your data will be meticulously migrated to your new WordPress website, ensuring nothing is lost in the transition.

  • The duration of the Drupal to WordPress migration process largely depends on your website’s size (including the volume of data and content) and its functional complexities. The more complex the site and the greater the amount of data to be transferred, the longer the migration will take.

  • If you’re grappling with a complicated CMS backend, underutilizing your CMS’s built-in features, facing high CMS maintenance costs, or your current CMS isn’t meeting your performance expectations, then it’s probably time to consider a Drupal to WordPress migration.

    If you’re uncertain about the need for a transition, our Drupal to WordPress migration agency can conduct a comprehensive website audit to recommend the best course of action.

  • A/B testing refers to tweaking the various elements of your landing page one by one to determine which version performs best in terms of rankings and capturing leads.

  • Yes, if you want to appear similar to other businesses that do so. Templates are common, hence commonly used. Hiring an agency, although more costly, will make you stand out from your competitors.

  • It depends on the number of target personas and products you are selling. Usually, you should have at least one landing page for each user persona.

  • A landing page is a page that exists with a singular purpose to capture leads or drive sales by relaying your brand’s value proposition to a defined audience.

  • It depends on a lot of factors. In short, your landing page should clearly convey your value proposition and what visitors should expect upon converting without creating information overload.

  • As there is a huge variety of potential technical SEO issues, finding them requires different techniques. Some issues like a missing “/” in robots.txt are easy to find, whereas others such as wasted crawl budget require the assistance of paid tools like Ahrefs.

  • You can use a tool like SEMrush to determine your SEO competitors, their backlink profile, and performance on Google.

  • It can be a lot of things. Maybe your pages are not being indexed, loading slowly, or you have a spammy backlink profile. A complete SEO audit is necessary to find out any and all of the culprits.

  • A Google penalty means your site is either no longer listed on search results, or that your ranking for your desired keywords has dropped dramatically. It could be due to a new algorithm update targeting poor page experience, technical SEO issues, or implementation of black-hat SEO tactics.

  • Keyword stuffing, misleading redirects, and cloaking are some of the black-hat SEO techniques that must be avoided.

  • Yes. Because rankings require consistent work and the algorithms of search engines are constantly updated.

  • We provide a quarterly report (monthly upon request) of your website’s performance related to SEO written in plain English containing numbers that make sense.

  • Multidots’ WordPress expertise is second to none and our reviews speak for themselves. News, media, performance marketing, and other associations trust Multidots for all their content and SEO needs. We always strive for perfection and get things done on time.

  • It depends on the scope of work and numerous other factors that are unique to each business. On average, you can start to see the results of our work within 4-6 months.

  • You can get a comprehensive overview of your website performance with the help of a performance audit. While many companies prefer to conduct it themselves, it is always a good idea to have a team of specialists do it, so that you can get helpful insights and suggestions.

  • Core Web Vitals (CWV) show how a specific URL is performing based on the perceived experience of the users. Together, the Core Web Vitals indicate how a web page fares in terms of aspects such as visual stability, interactivity, and load time.

    These parameters are measured with the help of three metrics — Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

    You can get a detailed report on your CWV performance when you get an audit done by us, along with insights on other crucial areas of your website.


  • While the Page Experience update that introduced Core Web Vitals definitely impacts the way search engines rank your website, it is not a standalone ranking factor. In some cases, having an average score for Core Web Vitals might still be okay.

    But if your website relies heavily on user experience, consider having a good CWV score that will help you impress your users and the search engines.

  • Legacy code refers to the existing coding of a website that has been written in a different language or framework. The term is also used to describe code that is inherited from another programmer or coder.

  • The process of code review includes diligently going through code to identify any errors or bugs that may cause issues. In our Performance Audits, when we conduct a code review, we also consciously check adherence with the defined standards and best practices.

  • The code behind your website defines its structure, flow, and performance. Performing a code review can help you get feedback and advice from senior and experienced engineers who have extensive expertise in writing exceptional codes. It will also help you identify any errors or issues that may eventually lead to major bugs in your website.

  • As your business grows and you continue to make changes or additions to your website, it is natural to overlook the technical aspects that get impacted in the process. While this might not have an immediate impact, it is detrimental to your website performance going forward.

    To ensure that your website is always up and running smoothly regardless of how much you evolve or scale, conducting regular website performance audits is a must. Doing so will help you identify the primary areas of imprert any issues or threats that may affect your website.

  • If you have a WordPress website that has been around for a while and is planning to scale up, this would be a good time to opt for our WordPress audit services. Even if you are a growing company and expect to make significant changes or additions to your website, conducting a performance audit will help you understand the status quo and plan your way forward.

    More importantly, if you are facing persistent issues or performance issues in your website, and want to identify the root cause, a performance audit will help you do so effortlessly.

  • When you get your Website Performance audit done by us, you can expect a detailed analysis and performance overview of your website. This would include a comprehensive review of the front-end, backend, and hosting sides of your website. We will also assess your adherence to best practices, and offer actionable suggestions to improve your website performance.

  • Illogical as it may sound, a perfect score on any testing tool is not the goal you should aim for. The PageSpeed Insights score, for example, is not fixed. It varies on each test.

    So, your focus should instead be on Google Core Web Vitals metrics which are the individual timings Google now uses in its algorithm.

    While our goal is always to achieve page load times of under 1 second, we never make any empty promises about the final output we achieve. Anyone promising you a certain score or time is simply trying to sell you on their services.

    That being said, the majority of the websites we manage load in under or around 2 seconds, which is the recommended page load time to hit as per Google.

  • This depends on the size of your WordPress website — the amount of data, content, and the functional complexities of your current website.

    The more complex your website and the more pages to optimize, the more time it will take to hit top speeds and scores on performance benchmarking tools.

  • Rest assured, all your data in its entirety will remain safe and intact during the performance optimization process.

  • Your website’s SEO will remain intact and your current search engine rankings won’t be affected during your migration to WordPress.

  • We don’t showcase fixed upfront costs as various factors like size, complexity, content, modules, etc. come into play. So the cost of a WordPress page speed optimization service can be determined once we assess your website and requirements.

  • Yes, being experts in native/display ads and website analytics, we do offer advanced third-party code optimization to make these elements of your website faster.

    This includes reviewing your website’s third-party scripts (ads, analytics services, etc.) and making them load more efficiently using various methods like deferring the parsing of JavaScript, establishing early connections, lazy-loading third-party resources, and more.

  • WordPress Multisite isn’t ideal for performance, especially if you’re running an extensive Multisite setup with numerous plugins. Multisite does offer management convenience but often the tradeoff is performance.

    That being said, we do take up WordPress Multisite projects and have a track record of happy clients.

  • Yes, being comprehensive WordPress experts, we also help multilingual WordPress websites with performance optimization to reach their fastest possible speeds.

  • Here’s a list of Google tools we recommend to check your website’s performance:

    • Search Console
    • PageSpeed Insights
    • web-vitals JS
    • Chrome User Experience Report

    And here’s a list of third-party tools you can use to further evaluate your website’s overall performance:

    • Cloudflare
    • New Relic
    • Akamai
    • Calibre
    • WebPageTest
    • Blue Triangle
    • Sentry
    • SpeedCurve
  • Here is our website development process.



Results Achieved for Happy Clients

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Other Expertise

WooCommerce Development

We are experts in custom WooCommerce development that have helped our global client base of eCommerce clients to successfully grow their businesses online.

Django to WordPress Migration

We offer world-class Django to WordPress migration services built on the pillars of WordPress expertise, deep-seated migration knowledge, process transparency, and affordability. Type a message.

WordPress for Education

HigherEd, Colleges and Universities are among the largest users of WordPress. We can help put your campus or university websites on WordPress and can help to maintain and update them.


WordPress VIP Migration

We can provide end-to-end support to move your WordPress websites to WordPress VIP and will make the theme, plugins, and database optimized for WordPress VIP platform.

WordPress Multisite

We can help move all your stand-alone websites whether it’s already on WordPress or other platforms to a WordPress Multisite. It needs the right team and tool to configure a Multisite and we have both!

WooCommerce Migration

Hire our WooExperts for Shopify to WooCommerce migration, Magento to WooCommerce migration, WooCommerce Product Migration and any eCommerce to WooCommerce migration.

Custom Apps Development

Build custom web applications, APIs, SaaS platforms, mobile apps or simply extend your WordPress websites to integrate with other enterprise tools and applications with REST APIs and custom developments.

WordPress Web Design

Our UI/UX design team are experts on WordPress website design and theme development. We follow Mobile-first, responsive, user-centric and conversion focus design approaches.


BuddyPress Development

Let’s help you to build your community website, a private social media platform, a plugin for the BuddyPress, community forum or anything that you want to with WordPress and BuddyPress.


Agency Partners

We offer white-label services and support to development agencies, marketing agencies, creative and branding agencies. You can add new revenue streams by signing up for our referral-partnership.

Jamstack Experts

Hire our Javascript Developers and full-stack developers to build your Static website on JAMStack. We are experts on Gatsby, Headless WordPress, and other static website generators.

Let’s satisfy your user’s need for speed!