Landing Page Optimization Services

Are visitors not doing what you intend them to do after they land on your website? Your marketing campaigns on search and social can direct interested prospects to your website, but turning them into leads is a whole different story. Landing pages are an essential part of your sales funnel that help convert organic traffic into leads by relaying your value proposition to your prospects.

By improving content, putting appropriate CTAs, adding schema markup, building backlinks, and ensuring a strong technical foundation, we create offer pages that rank high, entice click-throughs, and lead your audience into the sales funnel intended for them. Multidots’ proven landing page optimization services focus on your brand’s messaging to build landing pages that inspire your visitors to share their details and convert.

Landing Page Optimization Services

As an agency specializing in landing page optimization, Multidots will implement a data-backed strategy to improve your bottom line. Take a look below to understand the services that we offer.

Content for landing pages

We focus on what motivates your prospects and visitors’ psychology to create custom content that relays your value proposition through effective brand messaging. Multidots will help you create SEO-friendly landing pages that will convert visitors into leads that convert.

Keyword research

Strategic placement of relevant keywords will help you reach and resonate with your target audience, helping you rank higher in the SERPs. Multidots’ keyword research services will help you find keywords that you should be using by understanding your prospects’ search intent, your and your competitors’ choice of keywords.

On-page and technical SEO

We will take care of technical SEO issues like security, structured data, robots.txt, sitemap, JavaScript indexing, etc., to strengthen your website’s architecture. Experts at Multidots will also fix on-page SEO issues like missing H1 and title tags, images with missing alt text, etc., to improve page experience and content quality.

Multidots will actively focus on landing page distribution, acquiring relevant backlinks, guest blogging, etc., to ensure the newly optimized landing pages reach your prospects. Our experts will leave no stone unturned to get you the visibility you deserve.

A plan that suits your need

Based on the number of deliverables, we have two plans billed quarterly.

Essentials

  • Landing page content
    • Refurbish existing content
    • Make content SEO-friendly
  • Landing page content
    • Refurbish existing content
    • Make content SEO-friendly
  • Keywords Research (one-off)
    • Analyzing current keywords
    • Finalizing target keywords
    • Assessing search intent
    • Understanding visitor motivation
  • Keywords Research (one-off)
    • Analyzing current keywords
    • Finalizing target keywords
    • Assessing search intent
    • Understanding visitor motivation
  • On-page SEO (recurring)
    • Content optimization
    • Image optimization
    • Proper CTA placement
    • Adding schema markup
  • On-page SEO (recurring)
    • Content optimization
    • Image optimization
    • Proper CTA placement
    • Adding schema markup
  • Technical SEO (recurring)
    • Canonicalization
    • Ensuring crawlability
    • Ensuring indexability
    • Improving core web vitals
    • Use of HTTPs
  • Technical SEO (recurring)
    • Canonicalization
    • Ensuring crawlability
    • Ensuring indexability
    • Improving core web vitals
    • Use of HTTPs
  • Blog Content to Support Landing Page (recurring) – 3 Posts/Quarter
    • Create new content
  • Blog Content to Support Landing Page (recurring) – 6 Posts/Quarter
    • Create new content
  • Link Building(recurring) – 7 Links/Quarter
    • Guest blogging
    • Blogger outreach
    • Landing page distribution
  • Link Building(recurring) – 15 Links/Quarter
    • Guest blogging
    • Blogger outreach
    • Landing page distribution
  • Quarterly reports
    • Organic traffic
    • Leads captured
    • Domain ranking in targeted keywords
  • Quarterly reports
    • Organic traffic
    • Leads captured
    • Domain ranking in targeted keywords

Our approach

Our WordPress landing page optimization services are structured with a well-defined, robust, and adaptive approach that works. Here’s what our process looks like for new clients.

  1. Onboarding
    Multidots’ WordPress SEO consultants and content experts understand our clients’ business requirements and goals to define the scope of work and devise an actionable strategy. We get on a kick-off call to understand crucial details such as your target audience, desired keywords, value proposition, messaging, and brand voice.
  2. Strategy & Planning
    After we have completely understood the requirements and goals, we pen down the finer details of the operation. This includes understanding the present keywords profile, planning onsite and technical SEO, outlining landing page content along with promotional outreach activities.
  3. Execution
    Once both the teams are on the same page with regard to strategy and timeframes, our experts roll up their sleeves and get to work. We begin the campaign execution — conducting the keyword research, creating landing page copy, and making sure that onsite and technical SEO is as immaculate as possible.
  4. Deliverables
    We keep our clients in the loop as we continue to execute the strategy. We resolve queries and modification requests quickly while adhering to the plan to deliver as per our commitment.
  5. Reporting
    We provide quarterly reports and reports at the end of the campaign which includes the work activity report, Analytics report, Google Search console report as well as keyword research report. These reports help our clients plan their next steps.

Why choose Multidots’ landing page optimization services?

We have teams of WordPress SEO specialists who will work cohesively to help you achieve your SEO and business goals. Here’s why WordPress-powered enterprises choose Multidots.

01.

A team of experts

Our team of seasoned SEO experts, content experts, and more, work side-by-side to get you the leads you have been looking for.

02.

Updated methodologies

Our landing page optimization strategies are always in accordance with the latest search engines’ algorithm updates.

03.

Our content experience

We pride ourselves on our expertise in creating SEO-friendly content. You can’t go wrong with decades of SEO-specific experience.

04.

You are our priority

We will be solely focussing on getting you more leads that convert by directing your target audience to your landing pages.

05.

Inter-team collaboration

Multidots’ experts will work with your in-house team, together, towards giving your business a well-deserved boost.

06.

Data-based execution

We hate guesswork. Data from our tech stack will direct all the SEO and content-based actions we will take for your landing pages.

07.

We keep our word

We’re serious about delivering and we do it on time. We will keep you in the loop and our team will answer any and all of your queries.

08.

Reports without jargon

Reports generated by our experts about your landing pages’ performance will have facts simple to understand and actions that are easy to execute.

FAQs

  • A/B testing refers to tweaking the various elements of your landing page one by one to determine which version performs best in terms of rankings and capturing leads.

  • Yes, if you want to appear similar to other businesses that do so. Templates are common, hence commonly used. Hiring an agency, although more costly, will make you stand out from your competitors.

  • It depends on the number of target personas and products you are selling. Usually, you should have at least one landing page for each user persona.

  • A landing page is a page that exists with a singular purpose to capture leads or drive sales by relaying your brand’s value proposition to a defined audience.

  • It depends on a lot of factors. In short, your landing page should clearly convey your value proposition and what visitors should expect upon converting without creating information overload.

Choose A Plan For Your Landing Page Requirements

Not sure? Get a FREE landing page analysis of your website and we will get you started.